Yes the title sounds weird but im trying to do this 
PC = "Press E to Grab ";
PC = 'Press "E" to Grab '
or
PC = [[Press "E" to Grab ]]
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@D0RYU and OP,
You can also just use a backslash before the quotation marks to get an escaped form:
"Press \"E\" to Grab"
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As well as the two solutions described above you could also achieve this by using string.format:
local key = "E"
local text = string.format("Press %q to Grab Flashlight", key)
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