Ads for my game don’t work as well as before

Ever since this month began, ROBLOX ads for my game have not been working as well. Even when there’s more impressions, it still does not generate the same number of players as it did before (even when the same CTR occurs). I have tried different kinds of ads, yet they always produce a lower CTR despite being made well. Is anyone else experiencing this issue, or know how to solve it?

For reference, I use about 750-1500 for an average ad in my game. Is this too little?

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This may just be due to people playing roblox less, or other games are putting more ads and more robux into ads so people see yours less.

I see. Is there a suggested amount you would recommend for ads?

Around 5000 - 10000 if you could, however paying more for ads probably won’t work as big groups put loads into ads, so I recommend just waiting a bit and then when the other ads pass, yours might show up again.

If you do want to put more into ads, I recommend 5000-10000

Thank you for your help in answering this question.

With a CTR of 0.6%, 4000 is enough. Do not sponsor over 15K however, unless you need a 20+ concurrent.
Ads are less efficient compared to sponsors for fundamental playerbase building