AI Use Label on Game Landing Page

Feature Requests Website Features
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As a Roblox user, it is currently too hard to know if artificial intelligence was used in the development of a game. Thumbnails can be easy to parse, but we’re getting to 3d and more with time.

An upfront label, like Genre or Voice Chat and whatnot, on the game landing page would be great.

I think a sizable portion of our population will value humanity, like myself, wanting to filter content by AIs involvement in creation. Most are likely fine with text to speech, and not with the entire game being generated by a prompt like Roblox plans to make, but maybe allow that nuance. I’m no luddite, but there’s a point.

What I really mean are games made mostly with AI. Music, 3d models, textures, the story.. it’s all or mostly AI.

I guess this would have to be a self inflicted thing though if we can’t detect all these different assets with near perfect accuracy. If a developer uses 4d or cube generation or whatever Roblox has, there’s ability there, but not so much with external systems.

I know not everyone cares about the human side of things, but I’d say enough people do right now. And, long-term, I think so too. This would fit with Filters & Tags to better find the games I want to as well, but I digress.

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Why has no one thought of this before?

This is a great idea and would greatly improve the more mature side of the playerbase (as in ages 13+ or those who prefer more well-made content instead of low-quality)

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So, I am a supporter of AI, I am not arguing on behalf of AI, but I do know a little bit about how to use ai to assist with things.

I don’t think this is feasible as it’s difficult to draw a line.

People can chose how much ai they are using, and if some one uses partial ai in the creation of something, there’s no way people can agree on how much would credit a disclosure.

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I agree it’s difficult to capture that nuance.

Maybe three categories: 100% Human, AI-assisted, & 100% Generated by AI. That last one would be with Roblox’s direction with the Assistant, making games by a prompt. The first is mostly straightforward, but the main gray area would be the AI-assisted label.

A percentage slider could be interesting, but that doesn’t capture the technology, just how the developer thinks in comparison to the rest of the game. It’d be a trust thing. Like, if you know your game is made mostly by AI, would you somewhat accurately want to depict that?

Maybe a good direction would be allowing developers to be more specific. Like it would bring up a list of game dev topics used to make the game. Code, 3d models, 2d assets, music, etc. and you can say what was made by you and not.

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Additionally, it could also be a community defined thing, like voting on which one is more accurate, that way only the first few end up not finding out.
I don’t have any idea how that would be implemented cleanly, but its an option?

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I want this to happen, but let’s be real. The same people that spew all of this AI crap are going to spend time to create tools that help you filter out games with such content? It seems like a contradiction to me

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It should be a requirement to label if something was made with generative AI. Instagram and YouTube have these labels as well.

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Maybe just split it into a set of three Minimal/Mild/Heavy AI Usage tags would be better and gets the point across on just how much involvement AI had in the creation of the game. The developer could then specify in the description what parts of the game had AI usage involved.

As a developer, I’d rather not potentially have the fate of my game’s growth be in the hands of community members (or even trolls/bad actors!) assuming my game has AI usage in it and getting the label forced on it leading to lots of players avoiding my game because they think it was AI-made or assisted.

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A note I want to add to this, if society develops in a way that has most video games be made in-part by AI, then we’ll have the opposite problem. That’s not the problem of our current society though.

We have a minority of mass AI use in production, so we should have an AI tag now. In the future though, we could swap this behavior to drop the tag in favor of labelling all the non-tagged ones with a Human-made tag if need-be. Or, have both tags.

Either way, we will have people like myself who value the human involvement of video games and content and want to filter as such. This could be an area where Roblox ‘leads’ the industry. It is long-term thinking. Of course we have to get the basic Filters & Tags, but hey a man can dream.

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If I may ask out of curiosity, why do you care about human involvement? Why does it matter at all?

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I see art and creation as an inherently human thing (and video games as an art form). While there are arguments for and against art being truly unique or creative, that AI can do it too, etc. (the rabbit trails could go on). I say there’s something about human creation that makes it different from AI.

Anything else I could articulate would probably come back to that made by a human, giving to a human effort, kind of angle. Morals ig. I’m also positioned as a human who’s developed a skill in the space, so I am biased. Protecting my line of work in a sense

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I was moreso wondering about the human aspect rather than the artistic aspect.

That didn’t really answer my question.

It’s alright though.

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How Steam has implemented this is only counting art (game assets) and audio. I don’t think this would be feasible for code generation or assistance, and I think in many cases AI can be a great tool when being used to assist existing creatives.

There definitely isn’t currently an across-the-board method of labelling these things automatically, so it would likely need to be an opt-in system, with some way to correct inaccurately reported info if something was revealed elswhere. I highly doubt Roblox would implement something like that as they already struggle with connecting off-platform actions and accusations with content/players on Roblox.

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It would have to be opt-in because it’s simply not realistic to try and detect if something is “AI-made” or not. You could only imagine how devastating it would be for someone’s game if an automated system incorrectly tagged a part of their game as having been produced with/assisted by AI.

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