Looking at the game briefly, I want to say that your prices might be set too high, and you lack redirects to your monetization streams.
For example, I open the cases menu and don’t have any cases. It says “You don’t have any cases. Buy them in the shop!”; give me a button that takes me right to that screen! Make it as easy as possible for me to give you my money, don’t make me search for it. Then, when I get to the shop for cases, I don’t have coins. Instead of just giving a *buzz* for when I try to purchase it, offer me the ability to outright buy a case with robux, or at automatically open a dialog to direct me towards buying coins because I don’t have enough.
Likewise, maybe add a + button next to the currency count that takes me to this page too. People shouldn’t have to search for this stuff through multiple menus.
Then, in terms of pricing, your denomination of sales are 100R, 300R, 350R, 450R, 750R, 900R, 1200R, 1500R on the robux only assets. For a single hat accessory you are required to pay 100R - 900R. For the cheapest case, it is 66R if buying coins.
Lets compare that to Phantom Forces: Tier V cases (highest tier) cost a total of 75R (50R + 25R) for case + key; the lowest tier is 15R (10R + 5R). Likewise, a majority of the credit purchase options are in small values: 10R, 20R, 50R, 150R.
Their barrier to entry for purchases is much lower; making people much more comfortable in throwing loose cash into a gamble because ‘hey why not, its only 10R’. …then do it again, and again. Spending a couple hundred robux across many small purchases stings a lot less than one big payment.
I truly think you aren’t making as much as you are expecting because not enough people aren’t willing to dole out $20USD for a shiny pickaxe or $1USD per case. You can still have money holes for whales to burn their cash on, but you still need smaller options for cheaper users.
Side note, for continuity ‘Cases’ should become ‘CASES’ on the main UI. You may also want to make the character more prevalent and centered in the shop to show a live preview of accessories instead of forcing shoppers to click a ‘Preview’ button.
Its 4:04AM on a school day and I’m helping review monetization practices on ROBLOX…nice