Today, we’re thrilled to launch two highly requested features that will provide more timely and deeper insights into your experiences:
- Hourly funnel, economy, and custom events
- Access to two years of historical data
Get timely insights with hourly funnel, economy and custom events
Previously, custom, economy, and funnel events updated on a daily basis. We know that when you’re running live ops or A/B testing, waiting 24 hours for data isn’t ideal.
Now, you can access hourly metrics for your:
- Economy events: e.g., What is the average wallet balance since I launched a new item 2 hours ago?
- Funnel events: Are there any steep dropoffs on my onboarding funnel after my most recent update?
- Custom events: What is the most frequently used player ability on my new map in the past hour?
To access hourly metrics:
- Go to your economy, funnel, or custom event page.
- Select “Last 1 Day” or “Last 7 Days” in the date picker.
- Choose “Hours” from the time interval picker.
If you haven’t started tracking these events yet, we highly recommend that you start now. They can be segmented by age, gender, platform, OS, and up to three custom fields for powerful, granular analysis to help you improve retention, engagement, and monetization.
Select “last 1 day” or “last 7 days” and “hours” time interval to see hourly economy/funnel/custom metrics
Dive deeper with two years of historical data
One of your most consistent requests has been access to data from more than one year ago. We know how important it is to understand long-term trends and compare seasonality across years.
Now, you can access data going back up to two years on these pages:
- Retention
- Engagement
- Acquisition
- Monetization overview
- Demographics / Audience
- Economy, funnel, and custom events
To access this longer date range of data:
- Navigate to one of the pages above.
- Select “Last 365 days” in the date picker or select a custom date range within the last 2 years.
A quick note about date range limits:
1. Engagement, monetization overview, and economy/funnel/custom events pages: You can select date ranges longer than one year (e.g., 1/1/2024 - 5/1/2025).
2. Retention, acquisition, and demographics pages: You can access historical data going back two years, but your custom date range cannot exceed one year (e.g., you can select 5/1/2024 - 5/1/2025 but not 1/1/2024 - 5/1/2025). Data queries over a year may take longer to load on these pages.
Here’s how you can use this year over year data:
- Compare seasonal events: See if your 2024 Christmas event monetization and engagement outperformed the 2023 Christmas event.
- Understand long-term trends: Compare player activity during summer 2025 versus summer 2024 to identify patterns and plan future content
We hope that these new capabilities help you react quickly to recent changes while understanding the bigger picture of your experience’s performance over time.
Let us know if you have any questions or feedback in the comments below!
