I’m Fabio, product lead for Marketplace. I want to walk you through some changes we’re making to how avatar items are uploaded, published, and monetized on Roblox.
Starting July 14, 2026, we’re unifying the upload and publishing requirements for 2D and 3D avatar items, and aligning the economics across both. 2D creation is still part of our ecosystem; this update gives both formats a consistent foundation for all avatar creators. Below, I’ll cover why we’re doing this, what action you should take, and what the new economics look like.
Secure Your Work with Stronger Protections
Avatar items are public content on Roblox, and our 2D and 3D publishing systems have historically had different identity verification paths, which allowed bad actors to distribute low-quality content that goes against our Community Standards. By unifying these requirements, we’re making it significantly more difficult for bad actors to misuse 2D asset uploads for unauthorized fund transfers or to bypass our Marketplace moderation systems.
New Upload and Publish Requirements
The baseline requirements are being standardized across both 2D and 3D formats starting July 14, 2026.
To upload:
Verification: Requires ID verification or a linked parent account.
Costs: 200 Robux per item (reduced from 300 for 3D formats).
To publish (put on sale):
Account safety: Requires ID verification (or a linked parent account) and 2-step verification enabled.
Membership: Maintain an active Plus or Premium subscription.
Cost: A publishing advance starting at 600 Robux, which varies by item category (see the full fee list here).
Unified Marketplace Economics
This update keeps Roblox’s effective platform fee and revenue share unchanged. We’re unifying our rate, reducing entry barriers, and reallocating the community portion of the revenue split to better reward the game owners who actively market and drive item sales.
For 2D items, the publishing advance will start at 600 Robux and the revenue share will adjust to match the existing 3D fees:
Transaction Type
Previous 2D Rate
Previous 3D Rate
New Unified Rate (Effective July 14, 2026)
Marketplace Purchase
70% (Creator)
30% (Creator)
30% (Creator)
In-Game Purchase
60% (Creator) / 10% (Game Owner)
30% (Creator) / 40% (Game Owner)
30% (Creator) / 40% (Game Owner)
For in-game purchases, the total share distributed back to the developer community remains exactly the same. Roblox does not retain the difference. The split is simply reallocated to give game owners a 40% share, incentivizing them to feature and sell your items.
Note on Purchased Items: All 2D items already purchased by users remain completely wearable and unaffected.
Looking Ahead
While this update establishes a more consistent foundation across 2D and 3D items today, we have more work to do on our longer-term goal to protect original work and improve the publishing experience.
We’ll keep our documentation updated as these changes roll out on July 14, 2026 and we welcome your feedback as the Marketplace continues to evolve. Please share your questions or thoughts below.
Yes. Existing purchased items remain in your inventory and wearable.
Is Roblox removing 2D avatar items?
No. 2D is not being deprecated. We are committed to supporting 2D avatar items as a valued part of our ecosystem. This update is about stronger protections, clearer standards, and more consistent marketplace rules across all avatar item types.
What if I don’t use ID Verification?
A linked parent account is an alternative path for eligible creators who do not use standard ID Verification.
Do these changes affect both 2D and 3D?
Yes. This update unifies upload and publishing requirements so that both formats operate under the same ecosystem rules, including a reduced upload cost for 3D creators.
What happens to 2D items that are already on sale?
To keep existing 2D items on sale, creators must meet the updated safety, verification, and subscription requirements. Because this subscription requirement was originally announced in March, we provided an extended grace window through July 31 to give creators time to prepare. Items from accounts that do not meet these updated standards will be taken off-sale starting on August 1.
Why is Plus or Premium still required to publish and keep items on sale?
Requiring an active subscription brings greater accountability to the Marketplace. It acts as a financial deterrent for bad actors who attempt to overwhelm our moderation systems using mass networks of automated accounts. This also ensures that the active public catalog reflects content from committed, active creators who stand behind the items they put up for sale.
So, you guys are deciding it is cool to take away 57.1% (40% removed / 70% of original = 57.1%) of the revenue 2D clothing creators have had for over a decade. With no justifications. And make uploads more expensive while you’re at it? Just so John Investor can get a 6th or 7th boat?
I can’t see a reason besides corporate greed for this.
Does this mean classic clothing bought in your own game will give you the full 70% similar to UGC?
I get that this is the same incentive as making ugc games to maximise profits and 2d clothing isn’t profitable anymore anyway but this is still a really random change.
So now the person who spent hours making the clothing gets 30%, while an experience owner can get 40% for being the storefront?
Security changes are one thing. This revenue split is another entirely.
It feels like you’re asking creators to pay more upfront, meet more requirements, and then accept substantially less for the work they’re actually producing.
why the hell did you guys present 2d clothing creators getting LESS money from their sales as a good thing? 30% of 5 is about 2 robux, aka HALF of what they’re already getting. that’s flat out absurd! this change was clearly made to try and make more money for roblox, because now 2d clothing creators have to spend 8 dollars per item uploaded. this is an abhorrently stupid change to 2d clothing.
100 less robux for 3d items is okay i guess. hats are now 1.7k instead of 1.8k to upload, woo
i never understood, and never will, how roblox can just sit down and tell creators to their face: “yeah, if somebody sells your item in-game, they deserve 40% of the cut. you, the person who spent hours texturing, modelling, and then paying to upload it, you deserve 30%.” – even if they buy it on the website, it still is only 30%. like, what?
and you don’t think that if game owners get 10-30%, they aren’t incentivized as-is? only when they get more than the actual owners they are incentivized?
