Day 7 ret is 0% but day 30 stickiness is not 0%?

It says people are coming back on the 31st day but my day 7 ret is 0% and idk if this is related but d7 stickiness is also not 0%

Expected behavior

D7 ret should properly update as it makes no sense that the other stats arent 0 as well because they imply d7 would be above 0

Page URL: https://create.roblox.com/dashboard/creations/experiences/4358167272/analytics/retention

1 Like

I believe Retention counts new users, but Stickiness counts both new and existing users. You’re probably just having existing users play for 30 days in a row, while new users aren’t staying that long.

Per the definitions what you are seeing can happen as the previous commenter mentioned about new vs returning users

Looking at your Experience’s metrics overall this seems like a reasonably believable scenario

If you hover over the info tooltip:
image

  • D7 Retention = Percentage of new players who came back and played again on the 8th day (D7) after their first session
  • Day 30 Stickiness = Percentage of players who came back and played again on Day 30 (31st day) => Players = New AND returning

I saw someone play after a week when i started advertising on the 25th of may and some others thats why it concerns me

As in they played on the 25th but i saw them a week after as well