I’ve recently experienced a huge, detrimental shift in my game’s analytics (the image shows just the D1 retention, but this same thing happened to the rest of my analytics).
In the image, you can see the 50-90 percentile benchmark shoot up out of nowhere.
Before the spike, the header for those analytics was “Simulation genre benchmark”, and the huge spike (where it is now) is titled “Benchmark for experiences with similar players”.
My game’s genre is set to Incremental Simulator, if that’s important.
What’s the reason for the huge shift? Is it something that I did or that I didn’t do, or does this happen to all games after a couple of months?
If I can’t bring it back to what it was, since this has really taken a toll on my CCU and earnings, what am I able to do about it, if anything? Or do I need to fix the game heavily to adjust for these shifts?