We have plans to release a new sub-category for the new Development Support section. We are not quite sure what would be the perfect name for it therefore we have decided it was best to collect feedback from our developer community.
The dual names sound convoluted (even the one I suggested earlier). Advertising/Marketing is also redundant since advertising is marketing. Development Advice sounds like a duplicate of Development Discussion. (Game) Marketing Support is too narrow.
“Product Support” would encompass marketing in addition to being inclusive to player retention, mentality of game events, etc.
I agree with your points but disagree with your name choice. Product support makes me think of the Roblox product as a whole and not marketing advice which was my initial intent with the post.
I think that just simply making “Marketing Support” would be sufficient and could encompass anything relating to marketing including player retention, ads, sponsorships, utilizing twitter, etc.
Edit after father consideration I have fully settled on Advertising/Marketing Support
Hello everybody, I work in a marketing & advertising department during the day. The two are different I assure you. To clear it up for you…
Marketing: Is the research of data. Say you need to find out when and how to advertise your game? You have to research the data from previous ads and see what worked the best.
Advertising: This is the actual meat of what you are advertising. The graphics, and putting it all together in a neat little package. Editing the best videos. What to put into your tweets.
You’re welcome, BSlick out.
P.S. I think MARKETING AND ADVERTISING SUPPORT is a superb choice.
I don’t think having a specific name is a good idea. People will be confused as to what goes there. That is where Promotion/Opportunity Support and Advertising/Marketing Support stands.
You also don’t want anything too broad for the same reason. That is where Development Advice and Marketing Support stands.
I think Game Marketing Support is the best name. People will come to this for advice on things like prices for their game, etc.
Of the options there I like Advertising/Marketing Support the most because it seems to be the clearest and most generalized name there, so at a first glance you will know exactly what it’s for.
I immediately thought of the word exposure and that could maybe be an option, something like ‘Game Exposure’, hinting towards a place where devs can talk about ways to promote their games and whatnot.
Advertising is a form of marketing. Marketing is more than just Advertising. Marketing is the broader category.
“Product” is way too broad of a stated purpose to be useful. Anything can be a product. Who’s product? Requires too much extra context and clarification to be a useful title.
“Marketing/Advertising” is messy and redundant but it also gets the point across.