Hello! I recently finished a rougelike, and launched it onto roblox with some light advertising. It’s not performing as great as I’d like, I’m getting an average session length of 7.7 minutes and I’ve only made 670 Robux with $20 USD of Ad Spend. It’s only been running just under 24 hours, but I need help figuring out how to boost engagement and purchasing. Thanks!
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First thing I noticed is the thumbnail is great, but the description is so…. Meh. Improve it with emojis and expressive detail instead of like a single sentence.
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Just updated it now, thanks for the feedback!
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Something that might hurt the game’s performance a little is that it starts out very slow and a little overwhelming. Increasing the base walkspeed and switching out the low amount of heavy enemies for higher amounts of weaker ones might help with this.
In terms of the complexity, I would probably change some things about the upgrade choices you get: use a more legible font or increase the contrast between it and the background, have an image that represents the upgrade in some way, and use icons for stat increases (e.g sword instead of “damage”, arrow instead of “rate”, etc.)
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Hi your game has great potential however these reasons are why it isn’t working
Functionality: First problem is when the quest “Open 1 crate” appears, I had to respawn/give up to get to the crate and then ended up losing all of my progress. Furthermore the crate just unlocked a sword I couldn’t equip it, make it so whenever you unlock something in the crate you instantly equip it, the main drive factor for the game is being able to have loads of swords
Progress can’t be lost it needs to be similar to a simulator so by that make it so that if you die you just respawn or just lose a bit of progress not by losing everything you have this is NEEDED this is the main problem with your game.
Monetisation: Double coins is not very good because the player can’t see a clear use for the coins, you should be able to spend coins inside the ui. Double xp isn’t very clear on what it helps needs more explanation
Conclusion:
Make it so that when you die you don’t lose complete progress, there should be arenas for when you level up to show future progression. Make gamepasses like starter pack where you get a cool permanent sword and also double xp included. I really like your game and with a few tweaks it could be amazing huge opportunity to monetise
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Thank you so much these are all amazing pieces of feedback. I’m going to make it so that you can open crates within a UI during the game and swap out the animation for a much faster one so you can open crates mid gameplay. I’ll also make it so its much easier to understand that you need to level up to the sword you just unlocked as well as instantly giving you swords that you just got. I’ll also make the microtransactions easier to understand. I really appreciate all your great points.
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