How can I improve player retention for this game?

Any suggestions on how can I improve player retention and playtime for this game?

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Hey! Funnily enough I saw this game in my recommended the other day and checked it out. It seemed like quite a polished and unique game and I’m surprised to see it struggling. I’m not entirely sure how retention and playtime could be improved, but one thing I noticed was that the timed gift feature was hidden away to the side and I hadn’t realised I had unlocked a gift until I went looking through the UIs. Maybe you could make it stand out when you have a gift ready? What’s the game’s average visit length?

Whenever there’s a big spike in visits/ccu, the average visit length is 8-11 minutes across Phone, Tablet, PC. Whenever the visits aren’t spiking it’s around 13-15 minutes.

However, PC’s playtime is generally 5-10 minutes higher than on the mobile devices.