For the past year, I’ve only been making troll/joke games, side projects. Games I’m not actually serious about. But for the first time, I’m making a real game and I want to know how to get players/marketing strategies. Are advertisements or sponsors worth it? Or is there a better way to get players without having to spend robux?
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If you are willing to put 1000’s of Robux into advertisement, then yes it is worth it otherwise, no it isn’t. You should try and make features that bring people back like daily rewards and other features for joining a group and stuff. Keep the user engaged by adding new challenges. Try advertise on YouTube and even here for players and people will want to explore your game if they see it is good. Hope this helped! 
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Their are loads of ways to get players playing your game but the biggest problem is to keep them coming back. I have some ideas that might help:
•Daily rewards
•Advertising it on roblox
•Youtubers playing your game/experience
•In-game events
And so forth.
It is also a good idea to take player feedback (what they enjoyed most, If their is anything that could make it better).
Their is also tutorials on YouTube that might give you a better understanding. Hope this helps 
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