How do I get my players to continue doing quests?

Right now in my game, players would complete the first quest. But often only a handful would continue to keep doing quests. What are some ways I could get these players to keep doing quests?

You should always try to make quest a huge contribution to the game, such as what Bee Swarm Simulator does.

1st - Try to give awards which are better every quest.
2nd - Make the quest easier to find and accessible.

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