How do I improve average playtime and day 1 retention?

I have been sponsoring our game every so and often. The average session time is ~5.4 minutes and the day 1 retention is only 0.58% over the course of the week. We also have a 71% like/dislike ratio, thanks the bug fixes and improvements we have recently implemented.

Is there anything to be done to improve those stats? I’ve been working on this since October, launched this in December and I want to make this game known one day.
Thanks!

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