How much money should I spend on advertising?

Lets say for example, I had an ad that could achieve a 1% impression to play ratio. How much money would it cost to get 100 concurrent players?

I realize this is an extremely vague prompt with many unanswered variables, but any information you guys might have will be helpful as I am trying to forecast how much money I will need to get a game up and running.

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if you are willing to spend money on advertising… well ads are removed.
for <13 users tho i believe. youre gonna have to spend a lot of cash.

but i dont recommend since people dont really click on ads atm.

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