If your budget is 10k, don’t bid the whole amount or 2k less then that. That’ll just be a rip off. I’ve tried it before and put all of my 10k in a ad, it did get me around 50=100 players but the next day it just stopped and became a dead game. I suggest bidding about 2k per 2 days in a week or save up to around 20k and bid more with that.