How Should I Advertise + Sponsor my hotel/resort?

Help and Feedback Game Design Support
1

About My Game

I am in the process of developing a hotel/resort game and am planning to release it towards the end of next month.

The game development is going great;

  • I have gotten feedback from developers of LARGE hotel / roleplay groups… They gave me ideas of a profit system that has been tested on my current game and is working out great.
  • I asked these devs about other things as well, such as the building/ game design (is this in a good place, is this a good building style) and other than some small things, it was positive feedback
  • I have had “control groups” visit the hotel and they’ve all liked it other than a few minor bug fixes/ changes.
  • The game idea, though not completely original at base, goes above and beyond the average roblox hotel with things such as custom admin, daily rewards, etc.
  • I have many reward systems to keep people playing, etc. There are many activities that go beyond checking into rooms such as a restaraunt, a spa, scuba diving, boating and a waterpark.

What I Need Advice On

I am all set on the designing the building/ scripting/profit element of the hotel, which I am confident won’t fail me. But I am stuck on what to do about advertising and sponsoring.

I have 50k as a budget to spend on advertising and sponsoring my game, but I have no idea how to divide this up to maximize profits and ENSURE activity beyond the first few days.

I have been reading other posts that say “Divide it up and build up your game base from the bottom. Maybe smaller sponsorships like 1k and then go from there after profiting.” But with my game and any roleplay game, this won’t work. My game requires social interaction on a large scale for people to stay playing for more than a minute or two, because without social interaction a hotel just doesn’t work. In simulators and other games like these you can fly solo, but with a hotel group the base of the game is having at least 10 concurrent players.

So, what should I do? Should I spend large chunks of my money like 9k a day for multiple days? Or should I split this up to 3-5k a day and spend more on the weekends? Or, do you have a better idea?

More specifically, how should I divide out the money between advertisements and sponsorships? I have great GFX for both, but I am not sure which I should use.

I would appreciate any tips as I am new to game advertising.
And no, I will not be using social media in any major way.

4 Likes
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Split it up into 2K a day on sponsorships and try running ads during that time, make sure when your ad gains clicks, it directs them to the group page rather than the game as there will be more chance of them joining your game again.

1 Like
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Thank you, is there a good amount I should run on ads?

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if i was running a hotel i would make a ad saying “were hiring” for your group, get tons of people to join; make a group shout of when the ceremony or whatever is, after 1 day or so release ads with your normal hotel ads and or sponsorships, about 1k - 2k a day? make sure that there are plenty of workers so they are always on and players are not left unserved. after / if you get profit i would put in more and more until your at like 5k - 10k a day

hope i was able to help, not really a pro at this stuff

edit; i would use sponsorships on the We’re hiring and then use ads for the grabbing people to play, dont do anything on weekends because the people with big money do large ad overhauls so your ads / sponsorships will most likely get covered by all their robux and impressions

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Why would I use sponsorships to get workers and ads to get guests and not the other way around?

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i don’t know, sponsors can get you to the front page so maybe giving you more workers?

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sorry for the late reply, on ads I’d say spend 5-10k every week

don’t spend a lot on ads if you’re wondering, a lot of players have adblockers