I have 7000 R$, and I want to know what percent of it I should spend on ads in relation to sponserships. My advertisement got a decent 1.29% CTR on a test run if you need to know.
I haven’t seen anything lower than 10k make a difference. If you are looking to create a player base, put the money into sponsorship. If you are looking to grow it, run the money as ads.
If your experience is mobile/console-friendly, sponsorships are a great idea to target them. Sponsorship CTR on PC has always been inferior to ads in my experience and from what I’ve seen of most others’ statistics.