How to advertise your game correct

Hello folks, i have noticed people have problems with advertising so i made this topic.
Notice that this isn’t only about my answer of how to advertise correctly, i definitely want your comments on this since advertising is a very wide topic

lets start

So i’ve been making ads before for games and advertising is about what you want to achieve.
Well this isn’t a problem for you most likely but a problem for your graphic designer if the ads arent good.
If you want people to play your game you will have to know what you are going to present.

Part one: presentation


You’re making a british roleplay game and you’re advertising, you should present your game in the advertisement so the players know what they’re playing.

So now im presenting the theme in my ad, what am i going to present?
Its about what you’re thinking or feeling in the game.
Roleplay and england reminds me of the royal guard at windsor palace. So lets make an ad with a royal guard and a fancy palace behind! or you can make a citizen behind a bus.

Well, you have now something you want to present.
The second thing you want to do is improve the composition.

Part two: Composition


Now imagine i had the windsor palace and the royal guard, make sure you place the most important artefact infront. So in this case i would put my royal guard infront and a bit large so people know its about the royal guard, and the royal guard is to associate with england.

Most likely people won’t recognise windsor palace since it is so big and there are so many sides of the palace you can include into your advertisement.

the thing you dont want is the ad to be misleading
If the advertisement is misleading and people dont know what they’re seeing there is a big change players won’t click on your advertisement. So make sure you put the most interesting, well known and main subject infront.

Part three: Text


Alright, i know what im presenting, i have my compositioning in order and people will know what they’ll see, now what?

Now you just need your text. Your text is the finishing touch to the advertisement and leads the players in the right direction.
Because you have a royal guard it still doesn’t mean it is a roleplay game. It could be a game about the royal guard or a army fashion group or something else.
Therefore we have text.

To dont make the advertisement messy you’re text needs to be short and powerfull.
now people know what the advertisement is about. what you also want to do is make sure they join. That’s why people ask to follow after they post on twitter, or subscribe after making a video on youtube.
So make sure to add something like JOIN NOW.
Also you can offer something nice so there is even more chance players will join, like: RECRUITING OFFICERS or like: USE ENGLAND123 FOR FREE COINS.

Text should also fit the theme. If you’re making a roleplay game about england make sure the text is straight to the point and does not include things like hearts or nice text effects and stuff.
If you’re making a simulator most likely you are going to do that because it fits to the theme.

To even make the advertisement more interesting, you should increase the quality of the advertisement.

Part four: Quality


Okay, i know what im presenting, i have my compositioning in order, people will know what they’ll see and i have the matching text. Now what?
For this you will be needing a good graphic designer, and if you already have one there is no problem.
It is sometimes hard to find a good graphic designer but with the right tools and knowledge you can find one. Find new devforum portofolio’s and search on discord or other platforms for just the right one to make your advertisement.

Okay, i know what im presenting, i have my compositioning in order, people will know what they’ll see, i have text and the advertisement has good quality, now what?
Now you’re done!

Remember the 3 fist rules: Presentation, Composition, Quality.
These will help alot.

Please remember not everyone might be interrested into your advertisement and not everyone will click it. If you realy want alot of people make sure to keep testing on advertisements and make sure you have a good budget for your advertisements.

Im sorry its so long but you realy need it for a great advertisement. If i have time i will make a topic about how to make a good advertisement guiding lines.
Thanks for reading!

Sorry if my spelling is not on point :grin:


Game Design Support isn’t for tutorial writing, that’s what #resources:community-tutorials is for. I would not recommend writing a tutorial on advertising unless you are covering a very specific branch or method of advertising however because there are already several tutorials on advertising.


Its not a tutorial on how to make an advertisement. its on how to present your advertisement
the topic is completely to you.
I am not explaining difrent skills to improve your quality

If it’s not a tutorial, then it belongs in #resources:community-resources. :slight_smile:

The point is that this is not correct use of the category. Support categories are for getting help on specific development troubles you are having. It’s not a substitute for other categories.

Please read category guidelines and check if there are more appropriate categories to be posting in. I will be recategorising this to resources for the time being, but I encourage you to check if the topic you are trying to cover has already been written about first (which it has been) before writing up on it.


Alright, thanks for the information :grinning: