We recently released a game called “Merge to Survive” and advertised the game for nearly 10 calendar days. After already 4 days the home recommendations began and it pretty fast increased to 20k impressions in the following days. Despite good home recommendation signals the game suddenly (without any reason) went from 20-30 CCU to 3-10 CCU on the 28th august (see the graph below). We wanted to therefore kindly ask to look into that since the growth of that game takes exceptionally long already (we released multiple viral games already).
The playtime doubled nearly since this decrease of impressions, is that a change of the cohort the algorithm is testing on lower impression counts?
Also when looking through my X Feed I see a lot of devs posting about this as-well that there game suddenly died down which is very unusual.
In which way? The big algo change they had was also followed by a QA Session in which was mentioned that growing a game won’t take longer than before the algorithm change.
