Improving my group name's Day 7 Retention and Qualified Play Through Rate

I’m the developer of a group where you do various jobs in an underwater castle and rank up the more you play. I’m attempting to make a game similar to Kavra’s Kingdom, which reached 4k concurrent players at its peak and is known as one of the most successful group based games. I’ve recently revamped my entire map which has gotten my playerbase back in, but I have a problem. Barely any new players are getting recommended the game, likely due to having horrible stats in the areas mentioned in the title. I’d love feedback on the thumbnail and progression. Here is the game if anyone is curious.

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