Both the Overview>Snapshot>New Users and the Acquisition pages aren’t correctly displaying the number of users who came through Sponsored Ads with the Drive Retention objective, and this is already happening in two experiences!
Page URL: https://create.roblox.com/dashboard/creations/experiences/overview
The link you provided doesn’t go to anywhere that we can specifically review to see why there is a discrepancy
You are showing the data from sponsored ads where the goal is to Drive Retention, which means you will be showing your sponsored ad to New AND Returning users (mostly Returning since you are trying to Drive Retention)
Then comparing that to Overview > Snapshot > New User - this ONLY includes New Users and would NOT include any Returning Users which may explain this discrepancy.
The data in the Ads Manager is for plays/session, unfortunately the Acquisition page shows Unique Users by Play Source via New/Returning so this isn’t a 1:1 comparison but might be useful for your purposes to see if the numbers are lining up
