Introducing Creator Rewards: Earn More by Growing the Community

[MightyDantheman (Fate)]

Thank you for further clarification, however there are still a few things left unanswered and a few other points. I’ll try to give the benefit of the doubt here.

@Roblox

The old Engagement-Based Payouts (EBP) system rewarded creators based on an experience’s share of a Premium user’s time. An unintended consequence was that experiences encouraging long, passive, or AFK sessions could capture a disproportionate share of earnings, taking away from experiences with shorter, more active gameplay. The program was also limited to a smaller pool of “Premium” subscribers.

Have you considered simply capping how much time is rewarded, say 30 minutes to an hour? That would certainly stop the majority of AFK experiences whilst still rewarding engaging experiences that keep players for longer than 10 minutes organically. Why was this the solution you came to?

I’m not sure if this has been fixed yet, but there were also experiences that would teleport players right before they would be kicked for being AFK. Teleporting back into the same experience would reset the AFK timer, even if they still aren’t interacting with the client. If that hasn’t been fixed yet, that seems like one of your bigger issues.

@Roblox

It levels the playing field. By rewarding the first three qualifying experiences a user plays for Daily Engagement, creators are no longer forced to compete on total minutes of engagement with “grindy” games. This allows a wider variety of experiences to earn rewards.

But we will still have to, this has changed nothing. Players will still play those experiences first, more than likely. Players don’t often try new experiences as often as they play experiences that they already enjoy (or are addicted to).

I’m also not entirely sure if I understand how we were competing before. I assume that maybe there was a maximum amount that a Premium user would be awarding developers and it would be spread amongst where they have played based on their playtime percentage. That sounds completely fair to me, I just think you could put a limit as for how much time can be counted per experience.

@Roblox

It expands the opportunity. The Daily Engagement program is based on a much larger group of “Active Spenders,” which should grow more proportionately with the overall platform, creating a bigger opportunity for all developers.

I am willing to believe you, but I, and many others, would like to see this data in some way. Additionally, this doesn’t apply equally to all types of players or for all types of experiences. Meaning that this will not have a proportional affect everywhere. Experiences that rely more heavily on Premium Payouts may see less Active Spenders.

You also haven’t clarified if it must strictly add up to $9.99 or more. We have given examples, such as buying Premium for $4.99 and Robux for $4.99, which adds up to $9.98, which is less than $9.99. Please clarify on this and I would hope that you’re rounding up with these.

@Roblox

2. How did you decide on the Daily Engagement reward system’s structure (e.g., $9.99 in 60 days, 3 daily events, 10 minutes of engagement )?

• We understand these numbers can seem arbitrary, but they were chosen after exploring many variations. Our goals were to:
  1. Better recognize creators for driving platform growth
  2. Offer a more simple and transparent system to help you grow earnings
  3. Improve the proportional distribution of earnings to smaller developers.The values we landed on provided the best balance between these three goals and our projections suggest they result in more earnings for more creators over time. We will closely monitor both the size of the payout pool and its distribution, and may adjust these values in the future if we aren’t meeting our goals.

This doesn’t really tell us anything at all. Your explanation is just as arbitrary as the numbers you gave. Some sort of real data would help a lot with explaining your reasoning.

@Roblox

7. Why should I build a deeper experience if Creator Rewards only accounts for the first 10 minutes?

• While Creator Rewards offers a fantastic new opportunity for all developers to earn from daily engagement and audience expansion, a strong in-experience economy remains the cornerstone of top-tier success. We see this program as a valuable new revenue stream for the entire community, not a replacement for well-designed game loops, genuine engagement and microtransactions.

Ultimately, our most successful creators will continue to generate the majority of their earnings by building fun, compelling experiences that keep users coming back for more.

This didn’t answer the question at all.

I also believe that you may have forgotten why Premium Payouts were originally created, as said in RDC 2019 in the video linked in this post:

Introducing Creator Rewards: Earn More by Growing the Community

Sorry it took me nearly an hour, there was a lot to go through, but here it is: [RDC 2019 | CEO Dave Baszucki Keynote] Now I guess it wasn’t word-for-word (or maybe they said it at some other part of RDC more clearly or perhaps in a future RDC, but I can’t be bothered to find it). But the part I’m talking about is when he says this following: “There are several developers I know who make amazing content, they’re in the top 50 as far as time spent, who are incredibly passionate ab…