Introducing Creator Rewards: Earn More by Growing the Community

Updates Announcements
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[Update] June 26, 2025

We appreciate you all taking the time to help us make Creator Rewards the best it can be, and apologize if some of our initial communications were not as clear as they could have been.

We have some additional answers and clarifications to more of your common questions in our FAQ.

[Update] June 24, 2025

Creators are at the heart of the Roblox ecosystem, and we are always looking for new ways to help creators earn more. Last year, we announced bigger revenue shares across Subscriptions, Creator Store and Paid Access titles. In December, we adjusted Robux pricing to increase your relative revenue share. Aided by these efforts, creators earned over $922 million through the DevEx program in 2024 and $281.6 million in the first quarter of 2025, representing a 39% increase compared to last year. This year, our creators are on track to earn over $1 billion for the first time.

Today, we are excited to announce the newest way for the creator community to earn: Creator Rewards.

Creator Rewards is a bonus program that lets creators who publish experiences earn directly from the engagement their content drives on the platform. Creators can earn through this program in two ways - a daily engagement reward and an audience expansion reward.

Next month, on July 24th, this new reward program will replace and improve upon the current Engagement Based Payouts (EBP) and Creator Affiliate programs, integrating many of the features our community has enjoyed the most from these programs with new functionality and more transparency.

With Creator Rewards, we’re putting creators in control of their engagement-focused earnings - with clear and transparent goals, and earnings that are easy to track and optimize with new analytics on the Creator Dashboard. With this new solution, creators, as a whole, will earn more than what was previously possible via EBP and Creator Affiliate. Payouts from Creator Rewards are not capped - the more engagement our community drives, the more we will pay out.

Daily Engagement Reward

The goal of the new Daily Engagement Reward program is to pay creators that produce enjoyable, replayable gameplay loops. At launch, creators will earn 5 Robux when an Active Spender spends at least 10 minutes inside their experience throughout a day, provided it’s one of the first three experiences they launch that day. This payout may change in the future. There are no incremental awards beyond 10 minutes of activity per day.

Active Spenders are Roblox users who have spent at least $9.99 on Roblox in the last 60 days, and did not sign up or reactivate their Roblox accounts in the same window. This reward will be granted to the first three experiences an Active Spender spends time in over the course of a day.

Daily Engagement Rewards will replace Engagement Based Payouts beginning on July 24th. All experiences will automatically be enrolled in the new program, no action required. Creators can track estimated daily engagement rewards in real-time from Creator Hub, and earned Robux will be added to your balance automatically after a 60 day holding period.

Audience Expansion Reward

We also want to reward creators who help grow the platform by bringing new users to Roblox. Beginning on July 24th, our Creator Affiliate program will evolve into the Audience Expansion Reward program. At launch, you’ll earn a 35% revenue share on the first $100 in Robux purchases made by new or returning users (inactive for at least 60 days) during their first two months on the platform. Credit will be applied automatically when a user visits your experience either through a direct link to the experience details page or when they search for the experience by name on Roblox, and they play for 10 minutes or more.

To be eligible for the Audience Expansion Reward, creators must have an account in good standing, and be registered with Tipalti. Audience Expansion Rewards can be tracked daily in Creator Hub, and will be added to your earned Robux balance after a 60 day holding period. Your experience must maintain an average DAU of 100 during the 60 day holding period to earn this reward.

Helping Creators Optimize For Success

Creator Rewards is designed with transparency in mind. Our commitment is to provide clear, actionable data that gives you greater agency, helping you fully understand your earnings drivers, and grow your revenue streams. You can track your Creator Rewards using Creator Analytics, with new metrics including:

  • Daily Engagement
    See qualifying engagement events (Share Link Visits vs. Experience Play) and track which convert to a 5 Robux payout based on the attribution rules outlined above.

  • Audience Expansion
    Monitor both the new and reactivated users you bring to Roblox, and the qualified Robux purchases they make that generate your revenue share.

  • Share Link Analytics
    Analyze detailed performance data for your Share Links, connecting traffic to resulting engagement and potential earnings across both reward types.

This enhanced visibility will help you make more informed decisions about your content and promotional strategies to maximize your Creator Rewards earnings.

Ensuring Fairness in the Program

A fair and equitable Creator Rewards program is in everyone’s best interest – creators, players, and the platform alike. It’s vital that rewards go to creators driving genuine user growth and engagement. Participation in Creator Rewards requires adherence to Roblox Terms of Use including the Roblox Community Standards.

Our intention is to reward creators for each person they bring to the platform. We use a wide variety of signals to identify potential ‘alt’ accounts, but this technology may sometimes group distinct people who share devices or internet connections. Our commitment is to maximize creator earnings over time while rigorously guarding the program from abuse. You can expect our models to become more precise.

To uphold the integrity of the program for all participants, all Creator Rewards are contingent on genuine engagement from users who participate economically on the platform. We actively monitor for and discount inauthentic user activity. Misuse or attempts to exploit the system can result in penalties, including forfeit of illegitimate rewards, removal from the Creator Rewards program, and/or account termination.

Specifically, we do not allow:

  • Artificial or Automated Activity
    Using bots, automated tools, browser extensions, plugins, or manipulating teleports to artificially generate visits, referrals, or engagement time.

  • Encouraging Alt Accounts for Rewards
    Encouraging existing players to create or use alternate accounts to gain Audience Expansion Rewards.

  • Impersonation or Misrepresentation
    Impersonating Roblox, other individuals, or misrepresenting affiliations to gain rewards (e.g., in referral attempts).

  • Fraudulent Transactions
    Rewards may be withheld for accounts that generate a disproportionately high percentage of chargeback, as defined at Roblox’s discretion.

  • Violation of Policies
    Any violation of the Roblox Terms of Use or general Program Policies.

Designed to Evolve with Our Shared Goals

This is just the beginning for Creator Rewards. We plan to learn and adapt, and expect both the behaviors we reward and payouts rates will change over time. Our mission is to make Roblox the most rewarding platform for all creators to build on, and we promise to keep you informed every step of the way.

You can expect your first progress update at RDC this September.

Thank you.

FAQs [Updated as of June 26]

  1. How is Creator Rewards better for smaller experiences than the old EBP system?
  • The old Engagement-Based Payouts (EBP) system rewarded creators based on an experience’s share of a Premium user’s time. An unintended consequence was that experiences encouraging long, passive, or AFK sessions could capture a disproportionate share of earnings, taking away from experiences with shorter, more active gameplay. The program was also limited to a smaller pool of “Premium” subscribers.Creator Rewards improves on this in three key ways:
    • It levels the playing field. By rewarding the first three qualifying experiences a user plays for Daily Engagement, creators are no longer forced to compete on total minutes of engagement with “grindy” games. This allows a wider variety of experiences to earn rewards.
    • It expands the opportunity. The Daily Engagement program is based on a much larger group of “Active Spenders,” which should grow more proportionately with the overall platform, creating a bigger opportunity for all developers.
    • It rewards experiences that grow our community. Audience Expansion Rewards credit experiences that attract new people to Roblox, and bring back former users. These experiences grow the entire platform, and deserve recognition for creating value that benefits every developer.
  1. How did you decide on the Daily Engagement reward system’s structure (e.g., $9.99 in 60 days, 3 daily events, 10 minutes of engagement )?
  • We understand these numbers can seem arbitrary, but they were chosen after exploring many variations. Our goals were to:
    1. Better recognize creators for driving platform growth
    2. Offer a more simple and transparent system to help you grow earnings
    3. Improve the proportional distribution of earnings to smaller developers.The values we landed on provided the best balance between these three goals and our projections suggest they result in more earnings for more creators over time. We will closely monitor both the size of the payout pool and its distribution, and may adjust these values in the future if we aren’t meeting our goals.
  1. How is an “Active Spender” officially defined?
  • An Active Spender is a user who has spent at least $9.99 USD on any combination of Robux, Premium, or in-experience Subscriptions in the last 60 days. It doesn’t matter where those Robux are ultimately spent. This spender threshold applies to Daily Engagement Rewards, but does not apply to Audience Expansion Rewards.
  1. How do you define a “day” for Daily Engagement rewards?
  • A “day” is based on local time zone where each Active Spender primarily visits Roblox. We use information like IP address to make our best guess on primary location, but do not adjust for temporary changes in location
  1. How is the 10-minute daily playtime calculated?
  • The ten-minute threshold does not need to be met in a single session. We look at the total time a user spends in your experience throughout a day.For example, imagine an active spender plays the following:
    • Experience A: 4 minutes
    • Experience B: 45 minutes
    • Experience C: 10 minutes
    • Experience A (again): 6 minutes
    • Experience D: 15 minutesIn this case, their total time in Experience A is 10 minutes. Experiences A, B, and C have met the threshold, and were the first three unique experiences played in the day. Those three experiences would each earn the 5 Robux Daily Engagement reward.
  1. What does it mean to “reactivate” a user?
  • You earn a reward for reactivating a user when someone who has been inactive on Roblox for 60 days or more returns, and your experience is the very first one they play. To qualify, they must play for at least 10 minutes and must have found your experience either through a direct link or by searching for its name.
  1. Why should I build a deeper experience if Creator Rewards only accounts for the first 10 minutes?
  • While Creator Rewards offers a fantastic new opportunity for all developers to earn from daily engagement and audience expansion, a strong in-experience economy remains the cornerstone of top-tier success. We see this program as a valuable new revenue stream for the entire community, not a replacement for well-designed game loops, genuine engagement and microtransactions.Ultimately, our most successful creators will continue to generate the majority of their earnings by building fun, compelling experiences that keep users coming back for more.

Original FAQ

Why are you discontinuing Engagement Based Payouts?

  • Creator Rewards is the next step in our goal to support creators who bring engaging content to our platform. With Engagement Based Payouts, we found that creators lacked transparency into which actions drove higher earnings and predictability in how those earnings would evolve over time. We want to put creators in control, with more transparency into the actions they can take to earn higher rewards. With Creator Rewards, creators who publish engaging content can earn, directly from Roblox, for the engagement their content drives on the platform.

How will my Creator Rewards earnings compare to Engagement Based Payouts

  • In aggregate, we expect creators to earn significantly more over time with Creator Rewards. While these changes are designed to benefit most experiences, experiences that previously had unusually long session times may see reduced earnings. To maximize your earnings, we recommend optimizing for fun, repeatable loops that encourage users to return to your experience every day.

How is my daily engagement reward calculated?

  • Creators will earn 5 Robux for every Active Spender that spends at least 10 minutes inside your experience during a day. These 10 minutes can be spent across multiple sessions. However, the reward will only be given to the first three experiences the Active Spender launches that day.

    For example, say an Active Spender joins 4 experiences in one day in their local time zone. She spends 2 minutes in the first three experiences, and 12 minutes in the fourth. The creator of the fourth experience would have 5 Robux added to their earned Robux balance. The creators of the first, second, and third experiences would not because the user spent less than 10 minutes in each.

How is the revenue share for audience expansion rewards calculated?

  • Audience Expansion rewards are calculated to provide the equivalent of a 35% revenue share on the original purchase value. These Audience Expansion rewards are paid in Robux, 60 days after a qualifying Robux purchase event. For creators who meet the eligibility requirements, these Robux can be converted into real money through our DevEx program, ensuring you receive the actual cash equivalent of 35% of the original purchase.

Will Paid Access experiences be eligible for Creator Rewards?

  • Yes. Paid access experiences will be eligible to earn Robux from Creator Rewards.

How can I track my earnings?

  • Creators can track their estimated earnings from Creator Rewards in Creator Hub daily. After the 60 day holding period ends, estimated earnings will be added to your earned Robux balance.
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This topic was automatically opened after 11 minutes.

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This is hands down one of the biggest shifts in how roblox is valuing engagement and growth driven creators, FOR the first time it actually feels like we’re being shown what matters instead of having to guess what’s working and what’s not no more throwing updates into the void hoping the payout improves, this new system is giving us direct visibility into the actions that lead to rewards, BUT it also tightens the rules in ways that limit who actually benefits from it

you only earn if the player is an active spender meaning they’ve spent 9.99 or more in the last 60 days if they haven’t you get nothing even if they play your game for hours

and even if they are a spender it only applies to the first 3 games they join each day if you’re not one of those you don’t earn anything no matter how good or replayable your game is

the 10 minute threshold is flat once hit you get 5 robux no scaling no bonus for deeper engagement or longer playtimes this means games that build slowly or don’t frontload content get punished

plus the 60 day holding period delays payouts for way too long especially for new devs trying to build momentum it’s hard to grow when your earnings sit locked for two months

audience expansion sounds helpful until you realize it’s tied to a bunch of conditions the player has to be new or returning inactive for 60 days they need to find your game through a link or search it directly and you need to maintain 100 dau over the holding period or you lose the reward completely

so yeah the system is clearer and more transparent but it also creates more pressure to build short fast loops that catch users early and lean into monetization if your game’s different or takes time to grow you’re gonna feel the hit

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Seems like a good update to reward creators but a 60 day holding period seems a bit much in my opinion

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This will be SUPER helpful in making games actually good instead of just putting 500 paywalls on them. That said though… 60 days is quite long compared to the standard holding period (pending Robux) time.

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this is a huge improvement to the roblox ecosystem :money_mouth_face::money_mouth_face::money_mouth_face:

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I’m trying to wrap my head around what this means for us as developers. It definitely seems like a significant shift from EBP and the Creator Affiliate program, and I wanted to share my initial thoughts on the potential upsides and downsides from my perspective.

Overall, it’s exciting to see Roblox continuing to invest in creator earnings, and the idea of earning more by growing the community makes sense. However, I also have some considerations.

Here’s a breakdown of what I see as the Pros and Cons so far:

The Good Stuff :

  • Hopefully Higher Earning Potential : The big one here is the promise of earning more. The fact that payouts aren’t capped and directly tie into engagement and bringing in new users sounds a bit promising.
  • More Transparency & Actionable Data: I’m really looking forward to the new analytics on the Creator Dashboard. Having clear goals and being able to track exactly how we’re earning should make it much easier to optimize our experiences and strategies. This level of insight is something I’ve been wanting for a while.
  • Daily Engagement Reward : This sounds like a pretty straightforward way to earn, and it rewards consistent engagement from valuable users. Focusing on “Active Spenders” makes sense from Roblox’s perspective but I am yet to understand how they consider the ‘activeness’.
  • Audience Expansion Reward : This is where it gets really interesting for growth. Being directly rewarded for bringing in new blood or reactivating old users incentivizes us devs to market our experiences and the platform more broadly. Still unsure about it’s direct potential but it does give a new rise of hope.

Areas of Concern:

  • Potential for Reduced Earnings for Some Experiences: This is a big one for me to consider.

The announcement mentions that experiences with “unusually long session times might see reduced earnings.” It could disproportionately affect certain types of games and it does sound a little unfair.

  • The (obvious) Holding Period: A 60-day hold on earned Robux is pretty standard, but it’s still a significant wait for payouts. For smaller developers relying on consistent cash flow, this can be a bit challenging.
  • Risk of Penalties & Exploitation Concerns: I appreciate that Roblox is cracking down on misuse, but the threat of “forfeit of rewards, removal from the program, and/or account termination” is serious. It highlights the need for crystal clear guidelines to avoid accidental violations, and hopefully, it won’t lead to over-cautious development. We need to ensure we understand exactly what constitutes “misuse” as we all know the history of Roblox’s not-so-accurate moderation.
  • Reliance on “Active Spenders” for Engagement Reward: While beneficial, the Daily Engagement Reward only counting “Active Spenders” (users who have spent at least $9.99 on Roblox in the last 60 days) means that engagement from non-spending users, or those who spend less, doesn’t directly contribute to this specific reward. This might shift development focus even more towards attracting paying users so technically it might just kick off the new/growing developers.

So, that’s my initial take. I’m generally optimistic about the potential for increased earnings and the focus on community growth, but I definitely have some questions and concerns about how it will impact different types of experiences and developers. Maybe time will tell, going to experiment a lot with this.

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Overall, I’m not looking forward to this. I happen to have the misfortune of owning a low session length game which probably will move to an unDevExable amount of Robux, and working on a high session length game that might get punished because session length past 10 minutes does not matter. This does risk people not caring about making long-session style games (ex: Tycoons) in favor of the new wave of “grow offline” stuff.

Edit: On second thought, this might be even worse for long session time games. There is no way an hour-long mining game will be played in the morning before school or during lunch, while shorter games will be the first almost always.

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Paid access and engagement rewards - it finally happened :slight_smile:

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I like the push for transparency and I definitely think this will help improve the quality of games by reducing the benefits of “make everything take 5 million years” and instead prioritizing making a game people genuinely want to return to. I am somewhat concerned about how this is going to affect games with longer session times, but I honestly think that’s part of the intent of the update.

I’m also glad you’re including returning users in the Audience Expansion Award. Roblox is one of those platforms where people will stop playing for long periods of time and come back to their old account, so it’s good that you’re recognizing those patterns.

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Although it’s not clear yet exactly how much this new system will award versus the old system, it is quite alarming to learn that the system that provides over 20% of my revenue is suddenly being scrapped with only 1 month notice to try and re-tool our game to optimize for the new system instead.

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Looking forward to these changes. I’m going to be hopeful that these will positively impact my experience, hopefully more than Engagement Based Payouts already do.

I love the open communication in regards to these changes :sparkling_heart:

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It’d be nice if they gave us some form of trial where we could see potential earnings first instead of forcing a push

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Agreed, my game doesn’t typically do well anyone due to the genre (soccer isn’t for everyone) and a lot of my income is made through engagement based payouts, which now has me stressing for ways I can monetize better before this comes into effect. I’m relying on this game for investment into others so this is quite alarming that we’ve only been given a months notice.

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Since it was never made clear how Engagement Based Payouts were calculated(or maybe I just missed it), I’m curious to see just how big of a difference this will make. Since I’m guessing that there wasn’t a minimum session time for Engagement Based Payouts like there is for this system(10 minutes) I wonder how this will effect payout and how much more creators will actually be able to earn. Based on what i’ve known about Engagement Payouts is that it’s divided among how long players play your game compared to others throughout the month, this seems like this could be worse then engagement payouts for games which have higher session times because of that.

Many active Roblox players play more then just 3 games a day so it’s hard to predict how much experiences will get paid out and I bet that it’ll range quite a bit.

EDIT: looks like I missed this but seems I was right about long session times. I guess this makes sense though since most super high session times are caused by afking which doesn’t really reflect engagement.

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From the post they already said experiences with high playtime will see a hit in revenue, so I’m not exactly confident about any long-playtime games such as Roleplay games or even strategy games…

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Wouldn’t the active spender requirement mean that Premium 450 aren’t “active spenders” anymore?

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The EBP seems like it will be paying out far less now than it did before, especially for smaller creators…

I don’t like that this says that it will replace the current EBP, rather than adding on top of it. The previous version gave a share based on how active a Premium player is in the developer’s experience. It didn’t have to be the first three games of the day. This sounds positive if this extends to all paying players rather than just Premium, but it sounds more like you’re actually adding a hard limit to it. Maybe I’m overthinking it, maybe players don’t often play more than three different experiences a day, but those are just my first thoughts.

Edit:

Yeah, this seems strictly like a downgrade, especially for smaller experiences. It sounds like Premium Payouts are just gone now. Instead, you have to have a “big spender” (somebody who has spent $10 or more on Robux or Premium in the last 60 days) to play your game for at least 10 minutes and have that experience be the first three experiences of their day, all for only 5 Robux.

What is this?

I hope this is just miscommunication, because this is terrible. I wouldn’t mind quite as much if it were any spender, and not just $10 or more. But even then, for only 5 Robux? This doesn’t even increase for every 10 minutes, it’s just a flat 5 Robux once a day. Premium Payouts earned way more from this, even from just one user. It also wasn’t limited to the first 3 experiences, and it included the $5 Premium tier.

Also, what is with this holding period? 60 days for 5 Robux?

It kind of seems to me like Roblox is doing everything it can to cut costs now. Among other things, heavily reducing the capabilities of DataStores and selling a solution to the problem they created, and now paying developers less (on top of the 75% to 80% cut that Roblox takes, which was fair, but is becoming increasingly less fair). Also, as others have said in this topic, now there’s no reason for developers to promote or offer bonuses for Premium users.

Here’s my idea for a solution:

Keep Premium Payouts as they are, but put a hard limit per experience (maybe an hour or so), if you want to tackle AFK farming experiences. Then, if you want to make this more promising for developers and actually expand upon EBP, like you say you are, then you can provide a similar system for other spenders than simply Premium Purchases.

But I’m not even bothered by that, I simply don’t want the current Premium Payouts system to be replaced. All Premium tiers should count, maybe in different amounts, and there should be no “first three experience” limit. Spread it out, you have the system for it. I don’t necessarily mind having a minimum of 10 minutes, if your goal is to increase engagement, but make it worth it. You can’t try to up-sell us on an obvious downgrade.

5 Robux is not worth any of this.

Here's Roblox's responses if you're just now scrolling:

Roblox:
Introducing Creator Rewards: Earn More by Growing the Community - #149 by Roblox

My Response:
Introducing Creator Rewards: Earn More by Growing the Community - #160 by MightyDantheman

Roblox:
Introducing Creator Rewards: Earn More by Growing the Community - #274 by Roblox

My Response:
Introducing Creator Rewards: Earn More by Growing the Community - #277 by MightyDantheman

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I’m also concerned with this system coming out of the blue given how impactful it could be. 25% of last year’s revenue across my three games came from Premium Payouts. I’m hoping I don’t see that cut in half out of the blue, because I certainly can’t up and change how my games fundamentally work on such a short notice.
The Premium Payouts system has been my favorite thing in all of Roblox; getting paid just for people playing your game is brilliant. We should have more of a warning for such a large change, and we should be able to gauge approximately what our new revenue will be.

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In the following scenario, who gets the 5 robux?

Session times for experiences A, B, C, and D, played in order shown:

  1. Experience A - 5 seconds
  2. Experience B - 10 minutes
  3. Experience C - 10 minutes
  4. Experience D - 10 minutes
  5. Experience A - 10 minutes

The overall question is, does the player’s first visit essentially call dibs on the engagement payout, or is it paid out just to the first three experiences that hit the threshold?

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