Hello,
I do have an interview coming up for a Roblox Studio for a Junior Marketing Specialist and clarified that I am a beginner. What are the main keys of marketing strategies for a Roblox game these days?
I would love to know if anybody has information or has experience in marketing! Thank you.
Hi, to start I am not a marketing specialist, these are just my general tips that I’ve personally seen work on the platform.
The most important part of your games marketing is always its thumbnail and icon. The player should be able to see it on Roblox and know exactly what the game is about. A good formula I’ve seen popular games do on Roblox with their thumbnails is having the games main action, a reaction to that action, and a mystery result from doing said action.
Off-Roblox marketing is also important. For most developers, social media will be the biggest tool for you. Platforms such as X (formerly Twitter), Instagram, and YouTube are all great sources of outreach for your games.
Generally speaking, when it comes to marketing, things that work on me are stuff like understandability, the appeal of what you are marketing to me, and how it will affect me.
Hope the interview goes/went well!