I’ve heard that the 100K review fee is often used for games that have difficulty attracting players aged 16 and older, especially games that are primarily aimed at children.
However my game is not specifically targeted at children and is intended for a broader age range.
Would it be more worthwhile to spend the 100K on advertising instead of paying the review fee?
I’d really appreciate any advice from developers who have tried this.
As far as I understand this is meant for super big studios where 100k is basically pocket change. Probably better off spending it on advertising but I can’t say speak from experience.
Hey, if you are a dev and are making a game i would strongly go against paying the fee as @IIIIlIIlllIlIlll said and for the advertising im nit sure you should do that either
There have been discussions about how much advertising on roblox sucks recently and by all means go research it! thats only what i saw.
You should try doing a ticktock youtube channel to promote your game or maybe a dev log?
Anyway i hope you do well on your dev journey! Goodluck 
sorry if the text is weird im writing this on my phone lol
There is just a huge chance that AI Roblox will delete your game some time after paying 100k. Most likely, you will lose both the game and the fee.