Is my ad campaign results good?

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Hi,
Recently, i finished my game called 100 player hexagon tower, and ran an ad campaign for it for 10 ad credits (as a test) to gauge the performance. I’d love if your feedback on the results, and whether the results are typical for a party/casual genre. Also, some tips for my next ad campaign (50 ad credits / 14250 R$)

I used 10 ad credits over 2 calendar days (with maximize plays)

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I have a few things too that I’m curious about (plus I haven’t found any resources regarding this),

  • Is it better to split the ad campaigns up, like for 50 ad credits, I should use 20 first then 30 after that? Is there any significant difference
  • Does timing the campaign really matter? When’s the best time?
  • Is it better to spend in a short amount of time or prolong it

If you have any resources that you could share, please do. Thanks

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I would not say super good. You want to spend about 2k-6k Robux for each day when trying to make a game get seen. You want to have about 15-21 days advertised in a row and keep a consistent amount of active people in the game so Roblox will recognize it and blow it up for you. Example: game with consistently 100 active for 21 days Roblox will put on front page since it sees it has consistent 100 so why not see if it can hold consistent 1k?

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what’s a rough estimate of the R$ I need to fund the advertisement? also do you have any prior experience, if so, i’d like to know about it, and if it doesn’t go to plan (and receives <100 active ccu) should I move on and make other games?

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If it is less than 75 CCU then move on but 100 is fine. About 70k is a very good amount and that is what most people would recommend, mainly just divide all the robux you have for it into 21 days. I have talked to a lot of really big developers about this so that is kinda my previous experience, I have not done a big advertisement for my game yet but am planning on doing that on the 22nd or 23rd when I release my primary game

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Also the way the algorithm works is that if a game has had a consistent ccu for 15-21 days with no sudden times where it died out then it will put it on the front page, I think if you advertised and it died then reupload the game instead of advertising the current place.

Another thing is that what players want to see are unique games that require as little skill as possible but feel really rewarding and addictive, the icon and name have to be perfect like short and can interest the person. The main format people use are “[Verb] a [Object]” like Grow a Garden or Steal a Brainrot. I do not think having a tower game is a good idea and will not make good profit.

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Alright thank you very much for the information, although I’ll still try to advertise this game with the budget I have because this is my first fully released game (and I’m kinda curious of the results too).

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