My game is nearing completion, and so recently I’ve been focusing on advertising it and creating a playerbase for it. I’ve been researching various videos and posts, but now I’m not sure if my budget’s enough.
I understand that blowing all of your Robux into one advert in one go is often a bad idea, as you’ll get a spike and then nothing,
Because of this, I have a budget of R$10,000 and I plan to split it into R$2000 on 2 ads per day (1000/ad). Ad 1 has 2.3 CTR and ad 2 has 2.1 CTR after testing them.
My ads would run for 5 days, and I read that after around 5 days of consistent players, your game will often appear in search results.
Is my budget enough, and have I got the correct method to retain players afterwards?
I think your plan will succeed. Just make sure to start your ads Monday-Friday because lots of developers put their ads on the weekend when people don’t have school or university to go to. Your 10k budget is high enough to be seen very often and grant you a consistent player base. I hope your game succeeds.
Could you link your game so I can watch it? I have the exact same advertisement plan and budget and if you don’t mind I would like to see how it turns out.