Is this cpp & ctr bad?

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1

I have this one ad campaign, and it has 0.008 cpp & 2.19% ctr. Is this bad? And why do you think so?

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2

0.008 CPP with a 2.19% CTR is actually really strong. It means the ad is cheap and people are clicking it at an above-average rate. The thing you have to be aware of is the retention statistics.

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3

Thank you for your reply. Iā€™m happy that my CTR and CPP is above average. However players keep leaving my game in a very short amount of time. What might be the cause of this? I made the thumbnail and icon to be very similar to the real gameplay, and they describe the core game logic very well, I think.

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