Is this result of advertisiment OK?

So guys, I tried to advertise my game for the first time, and got this results:
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Stat Result
Campaign Release advertisiment
Spent 7.36/10 ad credits
Impressions 173,525
Clicks 1,086
Plays 265
CPP 0.027 ad credit
Cumulative playtime 2.7 days

Overally, if I ask, people say that they like it and find it interesting, but I need to know, is this stats bad, normal, good, and how I can improve?

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They’re pretty decent over all. I’d probably try to increase the CTR (Clickthough rate) but these are still solid results.

Stat Result
CTR 0.63%
CPP 0.027
Click-to-play rate 24.4%

Just for reference, a CTR between 0.5%–1% is a pretty average result for most ads.

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