I just find it odd that the 2 steps in the funnel which have the biggest dropoffs are the most communicated and guided steps to the player, the game quite literally holds your hand the whole way and the entire second half is mostly just reading and/or clicking “next”
Are these results to be expected, or is there something wrong?
Players are likely to stick around for the tutorial once they have enough interest to keep playing. Otherwise, they leave early.
You might be misinterpreting the 25% drop as something caused by the bloxy cola, but remember the context that the player is in. They just joined, they’re seeing all these things to do, and 25% say “I’m good.” Considering that you have reinforced the buy button for bloxy cola, I further doubt that players have a tough time buying the cola.
I would recommend enticing players with a hook from the very beginning to keep them through the tutorial and not to leave prematurely. Note that, especially if you’re casting a wide net, you won’t be able to retain all visitors that join the game; that’s fine.
Maybe add something like an invisible frame with a red UIStroke thats the same size and position as the Buy button but expands and shrinks, and maybe also change it to something like “BUY: $28”
