Monetization ideas for Tower Defense game?

Hello! I am the owner of a tower defense game, but unfortunately (for me) the monetisation in this game is quite poor.

My question: how can I improve my monetisation approach?

The stats which are particularly poor are “Conversion rate” and “Revenue per user”. Revenue per paying users is quite standard, however, these other 2 areas are quite weak. I think it would be best to increase my conversion rate but I am not sure about how to do that. Any help is appreciated.

The game link is below, but basically, it is a Defender’s Depot style game rather than a Tower Defense Simulator style game.

Game link: [❄️EVENT] Tower Defense: Mythic - Roblox

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