Monetization: Which one is better?

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1

I have been starting to use AD monetization for my game, I have seen my monetization in general go down by a all time low. The question here is;

Should I keep the AD monetization on (the gains i get when someone views a ad set inside of my game)
OR
Remove it and POSSIBLY get more robux instead of keeping ad monetization.

I simply just cant judge since im still new on this but its strange really.

image
image1484Ă—490 19.4 KB

Secondly, I would also like to know how to get more impressions in my game so I get kinda more. My current script for the ad gui is:

local package = script.Parent
local adGui = package.AdGui

local function updateFallbackImage()
	local fallbackImage = package:GetAttribute('FallbackImage')

	-- prepend "rbxassetid://" if the value is a base 10 number
	if tostring(tonumber(fallbackImage)) == fallbackImage then
		fallbackImage = "rbxassetid://" .. fallbackImage
	end

	adGui.FallbackImage = fallbackImage
end

package:GetAttributeChangedSignal('FallbackImage'):Connect(updateFallbackImage)

-- run for the first time
if package:GetAttribute('FallbackImage') then 
	updateFallbackImage() 
end

The default one, I want a more advanced one so i get more robux!
Please help me! I need information on it..

2

I mean it’s a bit hard to tell you what could be changed or done since I don’t really know whats going on off of this.

By ad monetization, do you mean you’re running immersive ads? There are many different tactics to use these to get the most income out of them as you can.

iab “Finding Success With In-Game Advertising”

Or if you’re not a fan of reading a whole book:

cpmstar “What is In-Game Advertising?”

A lot of people on Roblox are younger audiences, and roughly 80-90% of the whole playerbase is on Mobile, which has opportunities for these kind of advertisements. Ads that reward the player for watching them are used the most in mobile games, and might be what you could use if your game has support for that type of advertising. Just make sure you manage how much you’re showing ads, it can ruin the experience for people. Use in moderation.

Whats your retention like? Are you giving players things that’ll keep them in-game for a while, and other things that make them come back to the game the day after, or even later in the same day? Is the game built well so it isn’t visually bad, and that player’s are actually having a fun time while playing?

3

Hey Mox, sorry for the late response.

Yes, by ad monetization I mean immersive ads (image linked below)

image
image795Ă—593 94 KB

My retention is fantastic, but i belive my stats are kind of dropping because of this. I think maybe giving ad rewards is safer, but I am unsure. My game is also well built if you want to check it out by yourself here.

Let me know if its a good idea to keep the ads there : )
i might just change it to rewarded ads like mobile games so the player has the choice to view it

4

I see.

Are you also using other forms of monetization? Gamepasses, developer products, premium benefits, etc. They don’t have to be anything crazy, but stuff that interests the player will help you, since how much your game earns is a big part of it being picked up by the algorithm. Stuff like cosmetics, micro transactions etc. I get that these are scummy to do, and a lot of practices with these are scummy, but you gotta figure out a way to make your game earn more money somehow if its making barely anything. Ads may not be the best choice, and often aren’t.

5

Ofc I do!

I use gamepasses and dev products only, premium comes by itself. If i stop ads its not like its my main source of monetization as I will still be earning, what im trying to do is try to put ads monetization so my game can earn even more but without like having a drop of players..

Do you think its a good idea to keep them or should I just remove them from the game? I genuinely don’t know.

6

I mean, after playing for a couple minutes I’m not really seeing any opportunities where ads actually fit in the game. I saw a board with like multiplier boosts, maybe users could watch an ad to get a free small boost every once and a while? These ads are good if you have a already large player base

1 Like
7

Aight ima try that thanks :slight_smile:

Probably will prompt it every like 30 minutes