[Update] August 26, 2025
Hi Creators,
We are excited to share that we are expanding the eligibility for creators to integrate our Rewarded Video ad format, providing another way to earn and drive additional engagement for users within games. Rewarded Video placements load a full-screen, horizontal, 6 - 30 second video ad, when a user chooses to watch it in return for a reward that you select, such as an extra life or power up.
Over the last few months, we have been testing with a handful of creators in closed beta. Today, creator experiences that meet our publisher eligibility criteria, have an average of 100K+ DAU over the past 28 days, with minimal or mild content maturity, and are in good standing with Roblox will see the option to add Rewarded Video into their experiences via self-service.
In the coming months, we plan to expand access to all creators who meet our Advertising Standards and Community Standards, regardless of maturity rating. So even if you canât add Rewarded Video today, itâs a great time to start thinking about how you might integrate it into your experience.
In this post, weâll share how to implement Rewarded Ads, and how to think about earnings from the product.
Rewarded Video ads: one of the most popular ad formats in gaming
Rewarded Video ads benefit creators, users, and advertisers.
- Creators have another way to earn, and a new mechanism to drive engagement within experiences. We let you decide how you integrate it into your creation.
- Users have choice and control over whether they engage, and now have the ability to choose watching an ad as an alternative to spending Robux to get in-experience benefits. In a Roblox study conducted with Latitude1, 87% of users surveyed had a favorable opinion of the Rewarded Video ad format.
- Advertisers get high-performance outcomes, as measured by completion rate and viewability for their target audience. Expected completion rates for Rewarded Video in the industry are usually expected to be 85+%.
How to implement Rewarded Video ads
To add Rewarded Video ads, you can use the Rewarded Video Ads API. Eligible creators will automatically see the Rewarded Video option in the Game Settings menu within Roblox Studio. With the API, you choose when, where, and Rewarded Video will appear in your game, as well as how frequently it will appear.
Click to view Code Snippet
-- Client-Side Script
-- Services
local AdService = game:GetService("AdService")
local Players = game:GetService("Players")
local ReplicatedStorage = game:GetService("ReplicatedStorage")
-- StarterGui > ScreenGui > ShopFrame > RewardedAdButton
local PlayerGui = Players.LocalPlayer:WaitForChild("PlayerGui")
local ScreenGui = PlayerGui:WaitForChild("ScreenGui")
local ShopFrame = ScreenGui:WaitForChild("ShopFrame")
local RewardedAdButton = ShopFrame:WaitForChild("RewardedAdButton")
-- StarterGui > ScreenGui > OpenShopButton
local OpenShopButton = ScreenGui:WaitForChild("OpenShopButton")
-- Event to communicate between clients & server
local RewardedAdEvent = ReplicatedStorage:WaitForChild("RewardedAdEvent")
local INELIGIBLE_RESULTS = {
Enum.AdAvailabilityResult.PlayerIneligible,
Enum.AdAvailabilityResult.DeviceIneligible,
Enum.AdAvailabilityResult.PublisherIneligible,
Enum.AdAvailabilityResult.ExperienceIneligible,
}
local function isIneligible(result: Enum.AdAvailabilityResult)
for _, inEligibleResult in ipairs(INELIGIBLE_RESULTS) do
if result == inEligibleResult then
return true
end
end
return false
end
function checkForAds()
local isSuccess, result = pcall(function()
return AdService:GetAdAvailabilityNowAsync(Enum.AdFormat.RewardedVideo)
end)
if isSuccess and result.AdAvailabilityResult == Enum.AdAvailabilityResult.IsAvailable then
RewardedAdButton.Visible = true
return
end
if isIneligible(result.AdAvailabilityResult) then
return
end
end
RewardedAdEvent.OnClientEvent:Connect(function(isSuccess : boolean, result : Enum.ShowAdResult)
if result == Enum.ShowAdResult.ShowCompleted then
checkForAds()
end
end)
OpenShopButton.MouseButton1Click:Connect(function()
if ShopFrame.Visible then
ShopFrame.Visible = false
return
end
ShopFrame.Visible = true
checkForAds()
end)
RewardedAdButton.MouseButton1Click:Connect(function()
RewardedAdButton.Visible = false
RewardedAdEvent:FireServer()
end)
-- Server-Side Script
-- Services
local AdService = game:GetService("AdService")
local MarketplaceService = game:GetService("MarketplaceService")
local Players = game:GetService("Players")
local ReplicatedStorage = game:GetService("ReplicatedStorage")
local RewardedAdEvent = ReplicatedStorage:WaitForChild("RewardedAdEvent")
-- This Dev Product must be created for the specific universe that this place is in.
local DEV_PRODUCT_ID = 1919753834
RewardedAdEvent.OnServerEvent:Connect(function(player)
local isSuccess, result = pcall(function()
local reward = AdService:CreateAdRewardFromDevProductId(DEV_PRODUCT_ID)
return AdService:ShowRewardedVideoAdAsync(player, reward)
end)
RewardedAdEvent:FireClient(player, isSuccess, result)
end)
MarketplaceService.ProcessReceipt = function(receiptInfo)
local player = Players:GetPlayerByUserId(receiptInfo.PlayerId)
if not player then
return Enum.ProductPurchaseDecision.NotProcessedYet
end
if receiptInfo.ProductId == DEV_PRODUCT_ID then
-- TODO : Reward the player
return Enum.ProductPurchaseDecision.PurchaseGranted
end
return Enum.ProductPurchaseDecision.NotProcessedYet
end
Your implementation must follow certain guidelines to ensure it complies with our requirements for ads monetization and is disclosed appropriately according to regulations. All implementations are subject to review and violations may result in revoked payouts, suspension of payouts, and/or removal of publisher eligibility to run advertising or moderation.
Only users aged 13 and older will be eligible to see Rewarded Video ads even if a prompt is shown. Using the GetAdAvailabilityNowAsync API will only return an ad for eligible users and ensure that users under the age of 13 do not see the option to engage with rewards.
How to earn and optimize
Once implemented, ads will start being filled programmatically through a range of programmatic partners, or through campaigns set up by our direct sales efforts. Your earnings will be a result of EPM (earnings per 1000 impressions) multiplied by the total number of impressions.
EPMs should continue to increase as we grow overall demand and EPMs through our expanding programmatic business. Experiences with higher completion rates (90%+) or with a Minimal content maturity rating are likely to see higher EPMs due to higher advertiser demand for that type of inventory.
How often users see Rewarded Ads within your experience is under your control, and can be optimized to improve earnings. For example, putting a reward at high-traffic points in a game, or increasing reward value are ways to increase the number of users who engage with your experience, increasing earning potential. In our beta, we found that users who engaged with Rewarded Video also spent more Robux within experiences. This demonstrates that offering a Rewarded Video option is complementary to your monetization options within experience, and can help increase overall engagement and earnings.
Once live, you will be able to view reporting on performance and earnings within Creator Hub. You can use this to take action and optimize key factors to maximize your own supply and performance, increasing your total earnings. Our best practices are designed to help you find the right reward type, reward value, and placement where your ad is most likely to perform.
What type of ads will show up
Ads are not specific to your experience, and will be running across the many experiences with Rewarded Video implemented on the platform. Over time, we want to provide creators with more insights and control into what types of ads can run within your experiences, as well as advertiser-level reporting to see who is running within your experience.
Every ad is reviewed for compliance with our Advertising Standards prior to running on the platform.
Whatâs next
- Upcoming webinar: Want to learn more about how to integrate Rewarded Video into your experiences? Join our webinar in August to learn best practices, and ask questions directly to our product team. Whether you are eligible today, or in the coming months, it will be a great opportunity to learn about this new capability.
- Expanding to more creators: In the coming months, we plan to expand to all creators who meet our Publisher Eligibility criteria, Advertising Standards, and Community Standards.
- More reporting: We will be adding more detail to our publisher reporting, such as insights into placement, geography, users, and more.
- More control and functionality: We will start to give you more control over the types of ads that you serve within your experiences.
- Billboard ads opening up to programmatic demand: We will be launching our Billboard Video and Image (formerly called âImmersive Video and Imageâ) formats via programmatic channels, creating more demand for these formats as well as Rewarded Video.
Resources
Please share any feedback with us below. Thank you!
1. Source: Roblox Audience Impact and Brand Lift Study in partnership with Latitude. Fielded March 2024. n = 2100. A13-49. US. Among monthly Roblox users. Top 2 box where applicable.
FAQs
What type of earnings should I expect from Rewarded Video?
-
In the first few months we expect Rewarded Video to make up to 3% of your earnings as we scale. Long term, our goal is to enable most creators to grow their revenue by 5 - 10% using Roblox Ads products (Rewarded Video, Billboards) in the mid to long run (starting later this year).
You can increase earnings by increasing the impression volume within your experience (i.e., the number of users that engage with your rewarded ads). Adopting at this time provides you with a great opportunity to test and learn and understand the downstream impact of Rewarded Video on your experience as earnings grow.
Earnings will increase in the coming months as we increase EPMs by adding more functionality to the video units valued by ad buyers, and increasing the number of ad buyers for video through direct sales and demand partnerships.
Why are you limiting eligibility to an average of 100K DAU with certain content maturity ratings at this time?
- We are managing the growth of supply and demand evenly to create a strong marketplace for Rewarded Video in the first few quarters, which should enable all creators to earn more in the future. Onboarding high traffic creators gives us the fastest path to enabling brands to buy at scale as we build the product.
As we scale, there should be more competition for inventory, enabling us to open up to all eligible creators to start earning.
What devices is Rewarded Video available on?
- Currently, Rewarded Video is available on iOS and Android devices, and will roll out on PC Desktop devices in the coming weeks. We aim to add others, such as Fire devices and console in the coming months. (Updated on July 25, 2025)
I meet all eligibility criteria but donât see the Rewarded Video option within Game Settings in Roblox Studio?
- We refresh the list of eligible experiences every Monday. If you still do not see the option after a week, please reach out to our team.
Iâd like to run Rewarded Video ads in a test experience prior to running live. What should I do?
- If you have an ad-eligible experience, you can fill out this form to let us know the details of your test associated test universe, and we will provide access to ad development and test demand for that experience.
This will not be monetized, but otherwise identical to the normal ads experience.
Whatâs the difference between Video & Image Billboards and Rewarded Video?
-
Video and Image Billboards are native âbillboardâ style placements within your experiences that provide brands with high reach. These are â3Dâ type ads.
Rewarded Video placements load a full-screen, 2D video ad when a user chooses to watch it in exchange for a reward. This provides brands with high-completion rate and viewability.
We are working on bringing Video and Image Billboards to our Google partnership in the coming months, which should also bring more programmatic demand to the format, increasing earning potential.
Will the ads adhere to a userâs sound settings?
- Yes, a userâs sound settings will be respected. If a user has the sound off either on their phone or in the game settings, the ad will play with the sound off.
