Need feedback ! (mainly core loop, FTUE, and retention)

Hi.
I’ve recently released my first game about a week ago, and have been updating daily where necessary. I started running ads to populate my game and reach the 500 highly engaged players requirement. But, I’ve noticed through analytics that a majority of my players leave within the first 5-10 minutes, it’s a pretty simple game (sort of my own take on the +1 speed genre) and I’ve got a tutorial to introduce the player, and I’ve got another for when they get their first rebirth.

These are the analytics, although its a fairly low sample size (explaining the conversion rates, i got lucky)

My funnels for the tutorial aren’t terrible, most players do complete the tutorial (~75%, not amazing, but definitely not bad),


yet the problem stems from the fact that the majority don’t stay past 5 minutes. I know ads players aren’t the brightest bunch, but it still isn’t an excuse and is highlighting an underlying issue with my game.

Which is why I’m posting. I’m hoping to see what you think, where things can be improved, what you believe is the general cause behind this dropoff, and any other impressions of the game.

All feedback is appreciated, thanks!

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