Need help for spending 100k robux on the new audience system

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Hi, I’m ItzBlandy.

Last year I developed a few troll tower games like Heroes Tower and Fun Troll Tower. They did pretty well, and since then I’ve experimented with other types of games. About two months ago, I decided to come back to the obby/troll tower genre and started building Squishy Tower.

The problem is Roblox’s new audience rules.

My game is designed for younger players, but right now I can only advertise it to 16+ verified users unless I pay the 100k Robux audience review fee. Because of that, I’m not sure whether my current analytics reflect the actual quality of the game or simply the wrong audience.

So far, my Creator Ads are getting a pretty good CTR, but my average session time is only around 4-5 minutes. For comparison, my troll tower games last year averaged around 10 minutes.

Now I’m hesitating about paying the 100k Robux fee. It’s not really about the amount of Robux, im fine with that. Its about not knowing whether the game itself is the problem, or if I’m simply testing it with players who aren’t interested in this type of game.

Please give a try to my game, feedbacks would be greatly appreciated.

I attached the game link below. Do you think the game itself needs major improvements, or does this mostly look like an audience mismatch? Thanks!!
The Game

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modern tower games are never really made for 16+, so your subpar stats right now are completely reasonable

the game itself is fine, those under 16 (which you dont have access to yet) should have a better and longer time playing it

i say to just go for it! the fee is refundable after 90 days, so it won’t hurt to try.

2 Likes
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Sometimes when I just stand on the keys it makes crazy clicking sounds on repeat.

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Thanks for the feedback, I appreciate it :heart:

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Im gonna have a look it, thank you for the feedback Btw do you think it was easy to obtain a slime and equip it? Im loosing around 60 percent of the players right now after 1 minute only so idk if my gameplay is easily understandable

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I did not really understand the slime, and when the “tutorial” on equipping it popped up I was mid jump so I fell… Do the slime give you like a boost, or are they just cosmetic?

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Purely cosmetic. They are supposed to give a sense of progress to the game

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