Roblox is advertising the new ads manager with the message “Switch to the new Ads Manager with custom thumbnails, fast setup, and results-driven reporting, powered by AI.”:
Though in reality, the new system is giving me x30 less impressions for the same budget.
It’s insanely bad.
Here’s what I’m seeing:
- Impressions are WAY more expensive (~30x more)
- Clicks are also more expensive (~10x more)
- The “results-driven reporting” is just showing me how badly I’m wasting robux
Old System ($78.9 spent, got 1.8M ad impressions):
New System ($147.28 spent, got only 119,076 - that’s 93.4% worse in CPM 
):
This is killing small developers. We can’t afford to pay 30x more for worse results. The “Powered by AI” buzzword doesn’t matter if the campaigns don’t work as much.
I just hope the classic ads manager wont be sunset, because I will for sure not pay x30 more for the same results.
I’m reporting this as a bug as a hope that this isn’t intentional, please fix it Roblox staff 
~ note: I used the same game for both ads, same platform and region filtering, ran at the same time!, this isnt a one time thing, it happened to me multiple times, thats why i dont use the new ads manager anymore.
A private message is associated with this bug report
A private message is associated with this bug report