New Creator Rewards Analytics Charts & Benchmarks


We’re continuing to iterate on Creator Rewards Analytics to give you a clear picture of how your experiences earn rewards. Today we’re adding three new analytics charts to the experience dashboard! Use these metrics to understand how much your efforts are driving active spenders, signups, and reactivations.

What’s New:

These updates should give you a much better “at-a-glance” look at how you stack up against similar experiences and where you can optimize your engagement. Each chart includes percentile performance benchmarks that give you a sense of how other experiences, including experiences with similar players or in a similar genre, perform for each metric.

  • Daily Rewarded Active Spenders %: See the percentage of your daily active users who are rewarded spenders.
    • Includes 50th–90th percentile benchmarks.

  • Rewarded Signups %: Track the rate of new users signing up through rewarded pathways.
    • Includes 90th–95th percentile benchmarks.

  • Rewarded Reactivations %: Measure how effectively you’re bringing back lapsed players meeting eligibility for Creator Rewards.
    • Includes 90th–95th percentile benchmarks.

You can find these charts in your Experience Dashboard > Monetization > Creator Rewards. We hope this visibility is helpful, and let us know if you have any requests on what we add next!

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Seems like Roblox has added a lot of new beneficial ways to earn off of games. A shame that it is counterbalanced by recent changes. Still nice to see, though.

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Just like how our games would look good on the front page if we didn’t have to pay for them.

Are we further pushing creator rewards since Plus gets players to spend? Let me try to be within this topic and not use the recent, horrendous announcement - is your plan Plus here, Plus there, giving them all the benefits, so players become recurrent spenders? This isn’t how we make money.

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Is the algorithm back to normal now?

Surely insulting random staff members who likely had nothing to do with the decisions of what almost definitely came from another team within Roblox or management will get them to change their minds.

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Noticed an unusual drop in my monetization with the same CCU and session times. Could the new algo signal have affected this? I don’t get it

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I don’t care anymore, idk what to tell u

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How about you go read a bit more into Roblox plus and see how it actually benefits devs :sob:

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Most likely, same thing has happened to me and others. Go check your game’s “Select eligibility”

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Unique request: you should add a way to see the full list of benchmark experiences.


Right now, we are limited to only seeing 10, but there’s definitely way more than that, and i have a feeling most of them are not similar to my experience.
Seeing a full list of them would give developers more insight to what the benchmarks are being based on.

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I’ve seen all I need to. I don’t have an ID and the fact that I’ll need to pay to keep my game accessible to everyone is absurd.

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I’m not going to defend the ID part; it’s pretty bad, also if you can’t pay $5 a month to keep your game up, just shut it down.

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$5 a month is not an option for everyone, especially young creators who want to get off of the ground. There are so many better ways to go about what they’re trying to do and to me and many others it comes off as greedy and selfish.

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Sorry, but if you have the time to develop an entire game, not to mention the detection, you can easily get $5.

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If you actually read my last reply, I stopped talking about my own situation and mentioned how it harms other creators, especially small ones.

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Interesting.

Not sure I fully understand what a ‘rewarded spender is’ - I assume a Premium/Plus player.
In fact, being honest, I don’t actually understand what most of the graphs mean or do, even with the explanations…

The ‘Rewarded Sign Ups’. ‘Rewarded pathways’, like, are those players who are new and sign up for premium/plus within the experience? Or is it like, for a Season Pass?

I also think ‘Rewarded Spenders’ are those with Premium/Plus that spend within the game? Correct me if I’m wrong, of course.

Reactivations make sense to me, yeah.

But, being honest, I appreciate the new metrics, but I don’t see myself using these in future since I don’t really know how they work and their use cases, so it’d be nice to have some of those, too.

This doesn’t change what I said at all, what does being a small creator have to do with getting $5? I don’t understand how people can blow this so out of proportion :sob:

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I never said I was a small creator, I mentioned how the update hinders other creator’s chances of getting their games discovered and played by a larger audience.

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It makes it harder for your game to make enough to offset the loss of that $5, especially when you consider Roblox already steals around 70-80% of a creator’s revenue through marketplace fees and DevEx exchange rates combined. It no longer becomes worth developing on Roblox unless you already have funding and most small creators, hobbyist devs, and newbie creators don’t have that kind of funding to work with.

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