Hi,
I’m a solo developer and I published my first Roblox experience publicly around July 29th. It’s now August 7th, and I’m trying to understand whether what I’m seeing is normal for a completely new experience or whether I’m missing something related to Discovery.
The experience is Public, Free to Play, available in all regions, and rated Minimal. It is intentionally desktop-only for now, because I’m currently working on the mobile/tablet port rather than enabling platforms where the game isn’t playable yet.
After roughly 9 days, the experience appears to have received essentially no Discovery exposure at all.
My acquisition data shows a few plays from Friends, Search and Other, but essentially no meaningful discovery traffic.
The only two players I can personally confirm were complete strangers and found the game organically through Search both told me they had typed “BRING THE GLASS” exactly into the search bar. That was before I experimented with changing the discovery title.
So while Search technically worked, those users were already searching for the exact name of the experience rather than discovering it through a broader query.
More importantly, Recommended For You on Home has never shown the game at all:
Over the entire period I have:
- 0 Home Recommendation impressions
- 0 Home Recommendation plays
- no Home Recommendation signal data at all
- essentially no Charts / Featured traffic
I completely understand that publishing a game does not guarantee traffic. I’m not expecting Roblox to send hundreds or even dozens of players to a brand-new experience.
What surprises me is receiving literally zero Home impressions, rather than even a very small initial set of Home impressions.
For context, the experience is also currently affected by the new Audience Reach system:
It currently shows:
- Current reach: Ages 16+ and trusted friends
- Highly engaged players: 0 / 500
My creator account itself has identity verification, age verification and 2-step verification, and the Publishing Permissions page shows that the account has Publish to all ages permission.
I understand that the experience itself still needs to qualify for wider audience reach. What I’m struggling to understand is the cold-start path: getting highly engaged users requires people to discover and play the experience, while the experience currently receives effectively no exposure from Home.
One additional note: after several days of already having zero Home impressions, I experimented with the experience title to see how Roblox Search indexing behaved. The current title visible in the screenshots reflects that experiment. The game itself is Bring the Glass, and the lack of Home exposure predates those title changes.
So I’m mainly trying to understand:
- Is 0 Home Recommendation impressions after ~9 days normal for a completely new experience in 2026?
- Does being limited to “Ages 16+ and trusted friends” materially reduce initial Recommended For You exposure?
- Are developers now expected to acquire their initial players externally before Home Recommendations starts testing an experience?
- Is there an eligibility requirement or Dashboard setting that could result in exactly 0 Home impressions?
- For anyone who has launched a brand-new experience under the new Audience Reach system: how did you get from 0 players to the first Home Recommendation impressions / highly engaged players?
I’m not looking for free advertising here - I’m mainly trying to determine whether this is expected cold-start behavior or whether something about the experience’s Discovery eligibility is wrong.
Thanks in advance for any insight, especially from developers who have launched a new experience recently.
