[New Update] Huge CCU drop across all my games

Anyone elses games lost a high amount of CCU over the last day? I own 2 very high ccu games named One Tap and Ability Arena. Normally together they combine into a total of 25-30k ccu. But over the last day I noticed a massive drop in ccu for both games at the same time pretty much:

One Tap

Ability Arena

Furthermore, I noticed mulitple other games losing players at this exact same time like Hypershot, Pistol Arena, Build A Boat For Treasure, Build with Voxels :hammer:, etc while other games at the SAME time actually gained a huge amount of players like :chicken:Cluck or Hide!, Mrbeast Island Escape, VR Hand Survival, :broom:Clean the Backyard, Carpet Cleaning Simulator, and way more.

Example from Carpet Cleaning Simulator using Rotrends:


The other games are the exact same story.

So this brings me to the question of why is this happening and why so suddenly? Algorithm redistribution and ccu fluctuation is normal and I am very used to this happening but I have never seen it anywhere near this bad. To make things worst, both my games were banned from VNG which was a very big audience for us, and we were just starting to recover our ccu after that ban.

Is there anyone else this has happened to? Would really appreciate any feedback or second opinion, thanks.

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After months of stability, Tank Game impressions got cut 10x (Compared to the same hour last friday)

The first nuke happened around July 9th, 6:00 PM PDT
The second nuke happened starting around July 10th, 10:00 AM PDT

Brutal

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I also had this happen; I got the huge CCU jump, from ~1.8k CCU to 3K

Uh well i really dont know, maybe its the recent algorithm changes because today my game instead of decreasing CCU, it increased

Anyways i hope your game gets more CCU because its really good
(I noticed now that your game ability arena is where I spent like 1k robux on your gamepasses. I the one punch gamepass could be buffed a little bit, just a suggestion)

keep up the great w*rk

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You are having the exact same issue as me as well. You are not the only one, tons of other games were impacted by this as well. Here is my game ccu graph on rolimons compared to yours:

Mine:

Yours:

Question though, is your QPTR/PTR high up in your selected benchmark? Not sure if it has any correlation but both my games rely on elite D1 and D7 Retention stats for scaling while PTR is not as good due to the high impressions. I noticed that alot of the games that gained players seem to be high PTR thumbnail games. Although I don’t know for sure.

Was it around 8-9pm EST time on July 9th?

Yes, the algorithm did indeed see a change today. Also it seemed to revive a lot of dead games, which is strange

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I noticed this too, one example is Gun Grounds FFA, not fully dead but it hasn’t had over 1k ccu in a long time. Out of no where it blew up again. Very strange.

I’m well aware, yeah. I also never saw this kind of volality on my game.

PTR/QPTR benchmarks were always high. It’s normal. Bigger games tend to have below 50th percentile PTR because of the scale. I’ve had a thumbnail do good a week prior which gave me an impression boost. Right now it’s declining, which is also normal. It’s still performing above average, so I believe it’s not related.

Hm alright, I figured the algorithm could have begun prioritizing PTR stats but that doesn’t seem to be the case then. I still find it weird that this is happening, like this is a HUGE drop especially for a Friday.

There are two things I noticed though:

First, the majority of the drop seems to be from new players and I mean 80-90%. I have beginner servers in both my games which is how I know this.

Second, not sure if it is maybe because it is a friday but monetization has stayed relatively the same, more in Ability Arena. Also side thing but Ability Arena has WAY lower session time now since the drop for some reason. Nothing had changed so I wasn’t sure why since One Tap’s was perfectly fine.

Regardless I am hoping this is just a temporary algorithm reallocation but only time will tell.

Also now that I am reading again, I noticed you mentioned July 10th, 10:00 AM PDT. I saw a ton of games gain a spike in players through Rotrends at this exact time as well. Algorithm is being extremely weird today.

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Likewise, seeing around 80% decline accross new users. (I also have a starter place)

Logically the revenue will bleed out slowly in this situation. Typically most of your revenue comes from dedicated, returning users, not new. Same logic applies to CCU - majority of your CCU are dedicated players. (Assuming your game has been up for more than 2 months)

Hoping our situation evens out. Time will tell.

@supportTheBlueFan was your game ever available in VNG? One of the only similarities I’m seeing across games that dropped is that they don’t currently have VNG access and (at least some of them) used to. Because I don’t have an account on roblox VNG it is basically impossible to check if the games that grew are whitelisted/if ones that lost CCU were once whitelisted but I can’t seem to point at a metric that would explain it.

My only reasoning would be that the algorithm took the loss of VNG players as a really negative indicator and stopped pushing games as much due to it. Given it takes recommendations a little to rebalance after organic player loss I could see the same happening for VNG.

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It was ~11:00PM EST to ~12:00AM

This could be why as well, but my ccu overall had not really changed much for ability arena when the ban happened. It was also getting a very big algorithm push so maybe it masked it. Still could be a possibility though.

Also I noticed that my retention benchmarks have changed alot since the ban on One Tap. Not sure if it has any relation to this though as Ability Arena seems untouched, (it also recently got a similar experience benchmark):

Side note:
I woke up today and as expected retention stats are down today for both my games due to the lowered impressions. I assume this is a temporary drop as it has happened before but idk we’ll see.

Also I now have the stats showing how many new daily active users I lost and it is insane.


Keep in mind this is on a friday which is a high CCU day.

And again this happened so suddenly which makes it really annoying. But yeah I do predict a recovery soon, likely on monday but this is based off past experience. Even then my past experience with ccu drops have never been this bad so I can’t be fully sure.

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Would like to add onto this as a quick update, my game retention has dropped a ton now for both my games. This algorithm change could possibility kill our games if stats don’t recover.

At present, I have also noticed these situations. On July 9th, our FPS game experienced a significant decline, while at the same time, our RP game suddenly saw a more stable high CCU.
FPS:


RP:

Another update, One Tap ccu seems to have recovered today (for now). It is currently performing better than last week at the same time. Although I noticed that Ability Arena and many other games like Hypershot are still down a lot of ccu. Hypershot follows our ccu trend for One Tap almost 1:1 (they also have a very similar audience) so I would have expected their ccu to recover as well. But we’ll see what tomorrow is like.

One Tap CCU graph from Rotrends:

Has anyone else that this has happened to notice a recovery?

Yeah that seems like a very huge decline in impressions.

Here is mine, still a fall but not that low:

Are you able to tell me which fps game it is? It seems new so it could be because new player impressions are what got hit most.

Since some countries were banned, they have fallen to rock bottom