Overcharged for lifetime ad by $50

The steps I took are:

  • Create a new campaign that is set to Lifetime Budget with a limit of $35 for 7 days


As you can see in the screenshot, it came up to $85.74. Is this normal?

I’m on Windows 11 and Chrome Version 141.0.7390.125 (Official Build) (64-bit)

Expected behavior

I expected the ad to stop when it reached $35 USD, but it seems to have just kept going?

Did I do something wrong?

A private message is associated with this bug report

4 Likes

From what I’m seeing the PPC went up to $0.203 per play, multiplied by the number of people that clicked which is 425 this results in $86.275

Regardless, I don’t see how my spend can go up to $86.275 on an ad with a lifetime limit of $35?

2 Likes

Eventually it seems to have corrected itself (still got charged in my bank account), once the correction settled in I basically had a negative outstanding balance which is now going to ads like normal.

It’s still odd how I can be charged so harshly despite setting a lifetime budget, but I’m still waiting to be contacted by support with an explanation as to why it can even go over the limit, even if temporarily. I have some guesses but I don’t want to spread misinformation.