[Pilot] Create and Sell Avatar Backgrounds on Marketplace


[Update] August 17, 2026


Hi Creators,

We launched Avatar backgrounds a few weeks ago to let players personalize their profile pages, and now we’re opening creation up to you. If you want to be among the first creators to build in this new category, apply here by August 13.

Get Early Access and Help Shape the Tools

This pilot program gives you early access to test and shape the new creation flow. You can build in this category early and be among the first to publish and sell on the Marketplace.

Eligibility Requirements

To qualify for the pilot program, creators must meet the following criteria:

  • IDV and active Roblox Plus subscribers
  • Clean moderation history with no actions taken in the past 12 months.
  • Clean DMCA history.
  • At least one item published on the Marketplace in the past 30 days.
  • Signed Non-Disclosure Agreement (NDA).

How to Apply

  1. Application review: Applications are reviewed on a first come, first served basis. Once we’ve reached capacity, the application will close. You’ll be notified via DevForum if you have been selected.
  2. Selection criteria: To be eligible, creators must meet our creator requirements for uploading and publishing 3D content and have abided by our Marketplace policies in the past.
  3. Upload first, publish shortly after: If you’re accepted in the first few days of the pilot, you’ll be able to upload backgrounds right away but not publish them for sale yet. We’ll notify accepted creators directly once publishing is enabled.

You can submit your application here.

What’s Next

In the coming months, we plan to open up publishing and selling Avatar Backgrounds to all creators as a way to expand self-expression on Roblox.

Let us know if you have any questions or feedback. Thank you.

224 Likes

This topic was automatically opened after 10 minutes.

Time and time again the issues associated with early access UGC programs that allow public publishing to the catalog have been brought up by UGC creators. It is unfair and causes an imbalanced marketplace.

Why are you guys continuing to follow the same rollout strategies you followed with the initial launch of UGC accessories some years ago, even though it harms UGC creators? It was a problem then, and it’s still a problem now. UGC creators continue to be ignored on this.

95 Likes

Awesome! Just applied for the pilot and hope to hear back soon!

I’ve got some creative ideas in mind :eyes:

15 Likes

I applied! Can’t wait to be a part of this! I got a LOT of backgrounds ready to upload!

12 Likes

Applied, good luck to everyone!

11 Likes

I was wondering when this would come out, can’t wait to see what cool things people create!

8 Likes

This is a great idea! I can’t wait to create and see beautiful backgrounds!

3 Likes

Guess I can’t apply then as three of my UGC hairs got falsely moderated yesterday for “spam” and it took the AI three minutes to reject the appeals for them.

21 Likes

Super exciting news! Cant wait for more customized player profiles!

3 Likes

Would help if you specify what the creation process for a background looks like. Have to check if that workflow lives in my deck of cards already or not. Expecting the same workflow as for a skybox?

6 Likes

Applied, hope to hear back soon! Excited to see the creative ideas brought to life with backgrounds!

2 Likes

Hoping to create some cute pieces ahhhh

5 Likes

I applied! Very excited for this feature.

3 Likes

I hope this doesnt become animation pilot part 2 where they say theyll respond but then ghost u for 2 months but ill try staying optimistic this sounds like a great addition especially so soon(and at last ill have a reason to justify improving my drawing skills!)

6 Likes

OH MY GOD I CAN FINALLY APPLY FOR IT

36 Likes

I’m really excited for this!

I really hope to get in!!

3 Likes

Applied! I can’t wait to create some backgrounds and see what other creators come up with too!

3 Likes

Been waiting for this day to happen, Just applied & got some backgrounds ready to go!
Excited for more UGC created things this year, it has opened up more ways for creativity on the platform.
I hope to see this rollout to the public soon!

6 Likes

I applied! I’m ready to test it out and share my feedback on the workflow with Roblox!

3 Likes