Price Optimization Now Includes Item-Level Price Recommendations

Updates Announcements
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Hi Creators,

Our goal is to give you more granular, and actionable insights, helping you maximize revenue without sacrificing user engagement.

Over the past year, we have launched several new tools to help creators find the best prices for passes and developer products. Last year, we launched Price Optimization, which uses advanced testing to analyze user behavior and transactions within your experience. This feature recommends optimal prices for your in-experience items and game passes, helping you maximize revenue without sacrificing user engagement. Then, earlier this year, we launched Regional Pricing for Passes, which automatically sets prices by region, helping creators grow engagement around the world.

Starting today, Price Optimization tests will now include item-level pricing recommendations, giving creators a more granular understanding of how to grow revenue while maximizing engagement. Previously, pricing recommendations were made in aggregate.

For example, in the image below, the far right column “Optimized Price” shows recommended price adjustments for each individual item.

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How It Works

Item-Level Price Optimization is an enhancement to the existing Price Optimization flow, not a change to the overall process. The process remains a simple three-step flow:

  1. Make sure your prices update dynamically: You can learn how to do this in your documentation.

  2. You choose the products to optimize: Select the developer products and passes you want to include in the test.

  3. We’ll run an advanced test on your experience: Our new machine-learning algorithm analyzes your economy, user behavior, and purchase patterns to intelligently group similar items together.

  4. Price testing: The system will test various price variants for each individual item to detect the right price.

  5. Get item-level recommendations: Instead of a single, across-the-board change, you’ll receive a unique price adjustment suggestion for each item or cluster of items.

Our new algorithm is designed to deliver highly accurate, data-backed recommendations you can rely on. We will only recommend a price change if we are confident that it will result in positive results. If the data doesn’t support a change, we will not recommend one.

FAQs

Which experiences are eligible for Price Optimization?

  • To ensure the accuracy of our recommendations, experiences must have at least 60,000 transactions in the last 30 days to be eligible.

How often should I run Price Optimization?

  • We recommend renewing your recommendations with a new test every 60-90 days to ensure your pricing remains optimal as your experience and audience evolve.
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This topic was automatically opened after 10 minutes.

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That’s pretty cool now everyone’s got a fair chance and doesn’t need a whole team to analyze their numbers and decide the best prices to lure little kids into buying useless things with money they don’t know the real value of. Great for solo devs and lil devs.

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Crazy how this announcement got barely any attention, sometimes announcement get like hundreds of developers in 10 minutes while this got 9 likes in 30 minutes, overall this is amazing. This is useful for people who aren’t familiar with prices and who don’t know about economy at all.

and this is the catch, i don’t understand why you have to block these features under games that already have popularity. It’s like giving starter packs to players who already are familiar with the game and have played it for years..

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Is this “everybody” in the room with us?

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I think the 60,000 transactions is a bit overboard, I think 10,000 is enough, but they need data.

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It’s because so few experiences qualify. I have multiple games on Top Earning sort (read: a lot of sales) and not a single one comes close to qualifying for Price Optimization. This is a feature that really only impacts the top 100 or so games.

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no? This should be a feature like everything else, i can understand limiting the AD service for some experiences, but this? this will help so many developers, which ACTUALLY NEED IT. even with 10,000 transactions in the last 30 days, that means there’s an average of ~300 transactions a day. so that means your experience has enough economy to not need this feature anymore. I feel like they are dropping the most beginner friendly stuff for the ones that already know everything, and leaving everything complicated for beginners.

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Wow, I can’t wait to not use this! Thanks!

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So essentially no one but the top 50 games will be able to make use of it. Wow, so useful!

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If transactions=successful purchases, I feel like the usefulness of this feature would be immediately nullified

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This will be very useful for my game that gets 0 DAUs.

Jokes (it’s not really a joke) aside this actually seems really useful for large games for maximum price optimization. I do wonder though, does this also optimize for marketing tactics such as setting the price to 99 robux instead of 100?

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Have you not read the post? They stated it was to ensure accuracy. Anything below 60,000 transactions the past 30 days would literally be giving you inaccurate results because there’s not enough data to go off.

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Thank god these top developers are getting a price recommendation update and nobody else, I was really worried that they weren’t making enough money

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thank you roblox for optimizing monetization instead of your client, coregui and byfron. way to go.

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roblox announcing another cool feature for the top 0.01% of devs:

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Best update for the Roblox inflation.

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forcing your friend to buy a 1 robux gamepass 60000 times to qualify is giga behavior though

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Yes sure,

But is useless use optimization in a game that is not really popular

This new feature cost money to implement, that is obvious. Helps the creator but Roblox too with a known game to maximize profits

60K transactions in an average of 50 Robux each transaction is like 2.1M Robux in a month

That number is usually from a known game

Now Imagine games with Heavy Monetization and expensive Dev Products and Game passes

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omg, it so good! it is really useful for all developers in the world,