Qualified Play Through Rate Decreasing Unexpectedly

I’ve had a game that’s been out for almost a month now, and the QTPR used to be soaring, sitting at the 2.3-2.8% range for a good while. However, in the past week or so, it’s been appearing to drop significantly and steadily, even falling below the 50th percentile.

The thumbnails haven’t changed since August, like, 2nd. I really don’t have a clue as to why this is happening, since our average playtime D1 retention, and daily session analytics have been doing exceptionally well since then.

Please let me know the solution to this problem, if there is one. It hasn’t been detrimental to the game’s analytics it seems, but I feel like there’s so much more potential for it if I could just get the number back up, even a little bit.

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thumbnails just stop being effective after a while, i’ve dealt with this for a bit. just change them every week or so

after a while tho the benchmark will just raise to the point it’s impossible to have a good %