Hello,
I’m planning to launch my game soon and I’m wondering what would be a reasonable initial investment in ads to get the first CCU and test player retention.
My goal is to validate whether the game loop is engaging before scaling up. The idea is to use an initial ad budget to bring in enough players, analyze retention and other player behavior metrics, and then reinvest the returns into further growth.
I could look for an investor to fund this stage, but I’m hesitant because it would also come with additional responsibilities, such as maintaining the project and managing expectations. Since anything can happen during development, I’d prefer to validate the game first and make future decisions based on real data.
I’d appreciate hearing your thoughts and experiences:
What budget would you consider reasonable for an initial retention test?
How many players or CCU would you aim for before making decisions?
Which metrics would you prioritize before increasing ad spend?
Thanks!