We are a development studio operating a horror game franchise on Roblox called “PETAPETA.” And On April 1st, we released the third title in this franchise, “PETAPETA Cursed Mine Island.
Since launch, the game has been showing strong performance indicators in terms of player engagement and other key metrics. However, we are currently seeing a warning on the Analytics dashboard indicating that the experience is not being discovered on the platform (as shown in the attached screenshot).
We have reviewed the Discovery best practices documentation which mentions common reasons for limited discovery, such as:
• Giveaway- or incentive-driven traffic, and
• Experiences being classified as not sufficiently unique.
Based on this, one possible concern we see is that our experience may be evaluated as “not unique.”
The PETAPETA series is an original franchise for which we hold all legitimate rights, and as a franchise, it naturally shares certain elements across titles—such as visual identity, icons, atmosphere, and core gameplay concepts.
While we believe this consistency is a normal and intentional aspect of a franchise, we would greatly appreciate your guidance on the following points:
• Whether the experience is being flagged as “not unique,” and if so, which specific aspects are considered problematic
• How franchises or sequel titles are generally evaluated within the Discovery system
• What concrete steps or adjustments we could take to improve discoverability without compromising the core identity of the PETAPETA franchise
Our goal is to align properly with Roblox’s Discovery guidelines while continuing to build a coherent franchise experience for players.
Thank you very much for your time and support. We would appreciate any insights or recommendations you can share🫡 NewGame
Thanks for flagging @omochi_studio! Could you please file a ticket at Roblox Support and use the category Bug Report > Content Quality? This gets routed directly to the team that evaluates for reduced exposure.
The discovery warning you’re seeing likely stems from how Roblox’s algorithm evaluates content differentiation, not necessarily uniqueness of your franchise itself. Here’s what’s probably happening:The Core IssueRoblox classifies games partly by their discoverability “fingerprint”—a combination of tags, descriptions, thumbnail appeal, and actual player behavior data. If your three PETAPETA titles share too many identical elements (same asset packs, nearly identical UI, similar keyword stuffing in descriptions), the system may be deprioritizing the newer game as a “duplicate experience variant” rather than a standalone title.Concrete Steps to Take1. Differentiate your metadata aggressively - Rewrite your description to highlight what’s specifically new in Cursed Mine Island (mechanics, setting, story hooks) - Use distinct thumbnail imagery—avoid templated designs across your series - Tag strategically: keep 1-2 franchise tags, but lead with genre/mechanic tags unique to this installment2. Check your traffic sources - Review Analytics → Traffic Overview. If you’re seeing high referral traffic from your other games or social links, that’s healthy. But if your organic discovery percentage is abnormally low compared to industry benchmarks (typically 30-50%), that confirms the algorithm is limiting exposure.3. Validate engagement quality - Strong metrics elsewhere won’t override low discovery if your session length, retention curve, or CTR are mediocre. Ensure your tutorial/first 5 minutes are genuinely compelling.4. Timeline expectation - New game discovery takes 1-3 weeks to stabilize post-launch. An April 1st release means you’re still in the evaluation window—the warning may resolve naturally as the algorithm gathers more data.Contact Roblox Support with your Analytics screenshots and ask specifically: “Is this a content duplication flag or an engagement metric flag?” Their response will clarify your next move.
