Even if not awarding items from developer games, avatar customization is definitely an important social feature that has been gutted. Looking at our top games, it’s no coincidence that they all put a major emphasis on customization through item skins/playerhomes/etc that provide the player a sense of ownership. Games like Robloxian High School and Meep City have seen major success just by re-implementing the catalog and providing it to everyone.
We’re sorely lacking as a social platform now that we don’t allow all players to customize their avatars. 5 shirts with minimal variance is not going to cut it:
Neither will 15 accessories supplemented by turning our users into walking billboards:
A platform as large as Roblox needs customization, and it needs it to be engaging. What we provide to non-paying users is not adequate, and greatly diminishes the social nature of the platform when you look the exact same as every other user on the platform.