Roblox Ad Campaign, Single Thumbnail spend a lot of credit for low impressions

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Very Interesting, since my original thumbnails were %1 CTR I tried new one by adding to the campaign. But it spend hefty amount of credit compare to original thumbs. It has very good CTR but I am not sure if it works because it has very few impressions despite the good amount of credits. Since I got more clicks with few credits by my original thumb I closed the bottom one in reference image.

What is the reason, why it doesn’t linearly spend the credits like 10 ad credit 90k impressions. It spent 14 credit just for 4500 impressions.

Also another question if anyone knows, my thumnbnails give me bad CTR at start so I make new ones to add to the campaign. But everytime it restart the learning phase of campaign. Do I do something wrong by always restarting the learning phase or it’s just an unimportant thing so I can continue how I do.?

Thanks

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Likely because ads take a day or two to update everything. Check back in a while to see the updated results.

I’ve had cases where it incorrectly displayed something like 1.8CPP (which is preposterous) but it resolves itself a day or two later.

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Do you think I should make that active again?

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Whether you should or shouldn’t depends on whether you believe the ad actually performs well or not. A 9% ctr is extraordinarily high, but I’d be cautious since it may not have updated yet.

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Hi, what was your CTR? Mine is personally 2.53%, not sure if its bugged or not though.

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I would say the average CTR is between 2-2.5%. A 3% or higher CTR is good, over 4% is excellent, but a CTR under 2% needs improvement.

I have CTRs across all these ranges; you just have to test out many thumbnails and see what you can improve on.

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but i have heard people getting crazy amount of ctr like 7%

I cant really see how thats possible tbh.