[Update] July 16, 2026
[Update] July 6, 2026
[Update] June 17, 2026
Hi Creators,
Today, Roblox Kids and Roblox Select accounts are live globally. Since the rollout across our 4 initial regions, tens of thousands of games are available in the Kids and Select catalogs, representing the vast majority of playtime on Roblox while maintaining parental expectations on content suitability.
This post covers what’s changing with the Highly Engaged Player requirement, what’s launching in Creator Ads Manager to help you get there, a new refundable Expedited Review option and an upcoming change to social media link visibility on June 30.
Upcoming Updates to the Highly Engaged Player Requirement
We know the threshold has been a challenge for some creators, and we take that seriously. Our goal is to expand eligibility carefully without compromising safety. Here’s where things stand:
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In the coming weeks, we will relax the definition of Highly Engaged Players, which we estimate will increase the number of new games entering the Roblox Kids and Select catalog by 33% each day.
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In the coming months, we will make it easier for new games to enter the Roblox Kids and Select catalogs by continuing to revisit the Highly Engaged Player eligibility and threshold.
[Beta] Boost Player Growth with the Ads Manager Engagement Objective
Also rolling out in beta is a new Engagement objective in the Ads Manager. You’ve told us you want a more direct way to reach the players that count towards your Highly Engaged Player threshold. The new Engagement objective in Ads Manager does just that by prioritizing players whose sessions count toward your Highly Engaged Player threshold. The Plays objective is great for discovery and traffic. This one is built for a more specific goal.
This is an optional tool, only available for games that are not yet in Roblox Kids and Select but want a direct path toward the threshold. Many games will still reach the threshold organically over time.
A few things to keep in mind:
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Highly Engaged Player Matching: The engagement objective targets Highly Engaged Players, so costs may be higher than the Cost Per Play (CPP) you usually see with Plays objective.
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Intentional Budgeting: If your goal is to make progress toward Roblox Kids and Select, use the Engagement objective intentionally rather than simply shifting your existing Plays budget over.
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Progress Tracking: Track your metrics in Audience Reach and Creator Analytics as you work toward the threshold.
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Campaign Management: Your campaign will not automatically pause once you reach the Highly Engaged Player threshold. Monitor your progress and pause or adjust manually once you’ve hit your goal.
To get started:
- Head to your Ads Manager
- Create a new campaign
- Select Engagement as your objective
Expedited Review
Starting today, eligible creators can secure an expedited review for Roblox Kids and Select by paying a refundable fee of 100,000 Robux per game via Creator Hub. This option is for professional studios that need a predictable launch window to coordinate their Roblox game with off-platform marketing. This review process takes up to 48 hours.
The refundable expedited review fee is intended to balance launch flexibility and financial accountability for qualified creators. No matter what path you take, all games must continue to meet the same standards as other Roblox Kids and Select games.
After 90 days, you can request a refund of your deposit. As long as your game remains in good standing and has reached the minimum number of highly engaged players required, you can withdraw your fee and maintain Roblox Kids and Select eligibility. If your game hasn’t hit those organic milestones yet, you can simply choose to leave the fee down to maintain your reach.
For more information on how to get started, the eligibility requirements and more, please see our documentation.
Social Media Links: Age Requirement Changing on June 30
Starting June 30, social media links on Roblox will only be viewable, shareable, and manageable by age-checked users 16 and older, raised from the current requirement of 13+. This applies across user profiles, game detail pages, Community pages, and Creator Hub.
No action is needed from creators. Any existing social media links on your profile or game detail pages will not be visible to users under 16 starting June 30.
ICYMI: Everything Announced So Far + Resources
Since our initial announcement, we’ve shared details including the original publishing requirements, introduced the 1,000 Robux publishing fee, and an AMA.
TL;DR: Roblox Kids and Select are new age-based account types. Games reach these audiences through a three-part review covering creator eligibility, automated safety screening, and an evaluation period. The rollout began May 19 in New Zealand, the Netherlands, Australia, and Indonesia.
To reach Roblox Kids and Select accounts, creators need:
- An age-checked account in good standing
- ID verification & 2-Step Verification
- One-time 1,000 Robux refundable publishing fee per game or either 2 consecutive months of Plus/Premium
- Games must also pass an evaluation process based on engagement from age-checked players. This helps ensure engagement data reflects actual players rather than bots or fake accounts before a game reaches younger audiences. This is what we’re updating today.
You can check your publishing eligibility at any time on the Creator Hub publishing permissions page.
We’ve also compiled a list of resources down below. If you have a question not covered here, the posts below are the best place to start:
Related Posts:
- New Publishing Requirements & Evaluation Process for Games
- Alternate Publishing Requirements for Roblox Kids and Select
- AMA: Publishing Requirements + Roblox Kids & Select
Documentation & Tools:
- Check your publishing eligibility
- Audience Reach dashboard on Creator Hub
- Roblox Kids and Select Newsroom post
FAQs
Can I submit my game for Expedited Review before it’s public, and does it bypass the Highly Engaged Player requirement?
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Yes on both counts. The Expedited Review gives professional studios a direct path to Roblox Kids and Select accounts without needing to hit the Highly Engaged Player threshold first.
The review can take place regardless of your game’s privacy setting, meaning you can submit your game whether it is already public or still private. Once your game passes the review (up to 48 hours), it is fully cleared and discoverable to users of all ages, including Roblox Kids and Select accounts.
What happens to the expedited review fee if my game hasn’t hit the Highly Engaged Player threshold after 90 days?
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If your game hasn’t reached the Highly Engaged Player threshold after 90 days, you have two options:
- Request a refund of your expedited review fee
- Keep your expedited review fee in place and your game will stay in the Roblox Kids and Select catalog. You will always have the ability to refund your expedited review fee.
The only condition that results in the fee being forfeited is if your game is permanently removed due to a severe Community Standards violation.
How do I check if my game is eligible for Roblox Kids and Select?
- Go to the Audience Reach tab on your game page in Creator Hub. It shows your current Highly Engaged Player count, evaluation status, and whether you meet the creator eligibility requirements.
My game hasn’t hit the Highly Engaged Player threshold yet. Can I still publish?
- Yes. Games that haven’t passed the evaluation process are still available to 16+ users, as long as the creator has completed an age check. You don’t need to reach the Highly Engaged Player threshold to publish, only to have your game playable by users under 16.
Do I need Roblox Plus to keep my game live?
- No. Your game stays live for all ages regardless of your Plus status. Roblox Plus or the 1,000 Robux per-game refundable fee is only required when you push a new update. If your subscription lapses and you haven’t paid the fee, your game stays up as-is until you’re ready to update it.
100,000 Robux? Why is it so expensive?
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Our new review process enables us to maintain a high bar for content safety, but we know a number of creators are investing heavily in external marketing and need absolute certainty on their launch day to make those campaigns work. A significant refundable fee enables us to balance these two needs.
We know 100k Robux is a significant hurdle and out of reach for many creators. For those who don’t need certainty on launch timing, the best path to break into Kids and Select is to build a fun game that players love. Nevertheless, we hope to reduce the size of this fee over time as our systems scale.
What happens if my game fails the Expedited Review?
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If a minor violation is found, you’ll need to fix the issue and resubmit for review. The 48-hour review clock restarts from the point of resubmission and your fee is not forfeited.
If your game is permanently removed due to a severe Community Standards violation, the fee is forfeited. These are the same rules that apply to the 1,000 Robux publishing fee
Will the social media link change apply to the plugin store and groups too?
- Yes. Starting June 30, social media links will no longer be visible to users under 16 across user profiles, game detail pages, Community pages (including groups), and Creator Hub (this includes the Creator Store i.e. plugins).
