Roblox Staff Streams: Learn more about the new Ads Manager

[Update] June 11, 2025


Hi Creators,

Want to find new ways to grow your experience? The new Ads Manager has been purpose built to help you grow and retain users. On Thursday, June 5 at 10 AM PT, we’re hosting a staff stream about its key features. Sign up here today!

Our March launch helped the average creator gain more high quality plays at a lower cost. As of early May, we’ve seen a 60% decrease in cost per play (CPP) and an 83% improvement in quality play-through rate (qPTR). We are also seeing creators enjoy our new custom thumbnails, with 2 in 5 campaigns already using 2 or more creatives. We just launched more objectives in May as well.

In this webinar, where we’ll talk about the key features of the new Ads Manager, including our objectives, custom thumbnails, improved reporting, and better algorithmic matching, to help you understand how to use advertising to drive your growth. We’ll also answer your questions live and take your feedback on what we can build next.

See you there!

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This topic was automatically opened after 10 minutes.

Will the stream include information about how it works behind the scenes or non-obvious tips?
or is this just a guide for those who are inexperienced with it?

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Yeah that’s what I’m asking too

Since they didn’t format the date using the discourse feature, here’s the time of the stream in your timezone : 2025-06-05T17:00:00Z

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I just wish they realized that their distribution algorithm is borked

I was excited for this one, but unfortunately, I could not attend this due to real life work. I haven’t found any way to playback this webinar. Are you going to upload this on Roblox Learn youtube? :pray:

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@ennarremm, Apologize for bumping this, but this resource could be very beneficial for many of us who put hundreds of thousands into ads. Of course, we can probably figure it out ourselves, but a guide like yours would greatly help!

Such as https://www.youtube.com/watch?v=I65eJ_uUsY8

Thanks to everyone who attended this staff stream. ICYMI, watch the recording here!

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